The European Brands Association (AIM) is working to prove the viability of digital watermarking technologies. With the support of brands including PepsiCo, Nestlé and Unilever, the trade association hopes to boost the accuracy of packaging sorting.
PepsiCo is launching Driftwell: a functional beverage containing L-theanine to promote relaxation. Representing PepsiCo’s fastest beverage brand ever to market, it was created through an internal idea pitch competition for employees.
Sustainability had moved to the forefront of consumers’ minds in recent years – but has the coronavirus pandemic changed all that? Beverage brands innocent and SodaStream have faith that the progress of previous years has not been in vain.
Demand for food and beverage products that boost mood, memory, focus and energy is said to be soaring. However, food consultant Julian Mellentin warns that food innovators should tread lightly: “It's a high-risk market and many entrepreneurs are...
Coca-Cola has announced several structural changes to streamline its global business including a consolidation of operating units, which will result in reallocation of some employees and resources, as well as a reduction to its workforce.