Soft Drinks & Water

Lion Dairy & Drinks launched its Dairy Farmers Creamery & Co range in 2018, one of the company’s many dairy brands. Pic: Lion Drinks & Dairy

Bega Cheese confirms Lion Dairy & Drinks acquisition

By Jim Cornall

Bega Cheese Limited said it has entered into a binding share sale and purchase agreement to acquire all of the shares in Lion Dairy & Drinks from Japan’s Kirin Holdings for a net acquisition price of A$534m (US$393m).

Pic:getty/bymandesigns

A future of fizz or going flat? The soft drinks industry post-2020

By Danielle Jackson, Strategic Planner, ZEAL Creative

The soft drinks category has been working through a challenging year. Danielle Jackson, strategic planner at UK brand activation marketing agency ZEAL Creative, asks what lessons the industry can learn and take into 2021.

Photo: NERD (BevUSA)

NERD rebrands and expands as nootropics beverage trend gains steam

By Mary Ellen Shoup

Following its acquisition by Beverage USA Holdings Inc. (BevUSA) earlier this year, mental acuity beverage company NERD is on track to become a nationally-recognized brand with new retail distribution, an expanded direct-to-consumer business, and refreshed...

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