Soft Drinks & Water

E-commerce will have a place in PepsiCo's future. Pic:getty/ipopba

What will PepsiCo look like in 2025?

By Rachel Arthur

PepsiCo boasts 22 billion-dollar brands, with its portfolio including flagship drinks Pepsi, Gatorade and Tropicana. But what’s next? Having taken over the reins as CEO from Indra Nooyi in October, Ramon Laguarta sets out his strategic vision of what...

A88 is positioned to take a leadership position in the emerging hemp-infused beverage category.

Alkaline Water Co. furthers hemp drink plans

By Beth Newhart

The Alkaline Water Company – makers of pink Himalayan rock salt brand Alkaline88 – is gearing up to launch a new hemp infused drink this year, using new technology

Bambi is well-established in key channels such as retail and HoReCa. Pic:Bambi.

Coca-Cola HBC acquires Serbian confectionery business Bambi

By Rachel Arthur

Coca-Cola Hellenic Bottling Company is acquiring confectionery, biscuit and snack company Bambi for €260m ($294m): saying the acquisition gives it ‘marketing leading iconic brands in a relevant adjacent category’.

Pink and premium: Pink gin, rosé wine and colourful cocktails are on trend

Not just for Valentine’s: Pink gin is now driving the ginaissance

By Rachel Arthur

Pink drinks traditionally see a Valentine's Day surge: but the category is more than a one-day wonder. Pink gin is driving growth in the gin category; rosé wine is becoming a year-round favourite; and colourful cocktails are trending on Instagram....

Beetroot lattes are bursting onto Instagram thanks to their bright colour. Pic:getty/mariiaplo

‘Social media has changed the way we drink!’

By Rachel Arthur

Beetroot, matcha, turmeric and charcoal are helping beverages burst into colour – all the more important as bright and beautiful photos of what we eat and drink continue to gain traction on social media channels. So how is social media shaping beverage...

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