Does ‘sorta sweet’ imply that a product is low in sugar? Or does it simply mean that it tastes ‘kind of sweet’ (as the maker of StraightUp Tea asserts in a bid to fend off a false advertising lawsuit)?
New research findings from The Ohio State University Wexner Medical Center found that the artificial sweetener saccharin did not alter the gut microbiota or induce glucose intolerance (an indicator of the development of diabetes) in healthy adults as...
Speaking at Expo West in 2015 two years after selling his coconut water brand to Coca-Cola, ZICO founder Mark Rampolla observed that his nine years running the business had been “absolutely brutal.” Six years later, he’s back at the helm, after buying...
PepsiCo is targeting a reduction of absolute greenhouse gas (GHG) emissions across its value chain by more than 40% by 2030. It is aiming for net-zero emissions by 2040.
Molson Coors has launched a new line of non-alcoholic, sparkling CBD beverages in Colorado: with each beverage offering ‘a unique blend of CBD and adaptogens’.
With the momentum behind Dry January stronger than ever, a raft of new products are hitting the shelves this month to cater for health-conscious consumers.
Coca-Cola is replacing its front-of-pack logo with a series of resolutions representing hope and optimism for 2021 as part of its ‘Open to Better’ campaign in the UK.
Despite category-leading velocities and strong heritage branding, sales of King Juice Company’s flavored lemonade brand Calypso were declining mid-single digits when David Klavsons became the new CEO in 2017 -- months after the original founder sold the...
Nestle Australia is kickstarting the new year by pioneering a whole new better-for-you beverage option dubbed NESCAFE NATIV Cascara, an upcycled coffee berry-based product with a strong Australian native flavours twist and sustainability profile.
There's a lot of competition on beverage shelves, and soft drinks buyers do range reviews at the start of the new year. To be successful with your drinks brand in 2021 you need to start preparing now, writes Richard Horwell of F&B marketing and...
An Austrian startup selling health focused fruity water 'drops' is hoping to shake up the soft drinks industry with its sustainable and convenient solution.
The Singapore-based research team which discovered that plastic has a potentially lower environmental footprint than cotton and paper bags has confirmed that this discovery can also be applied to the plastic food packaging used by the majority of food...
Coca-Cola European Partners is investing in Lavit – a US company behind a compact countertop beverage system – as it seeks to reduce packaging waste and carbon footprints.
By Danielle Jackson, strategic planner, Zeal Creative
The festive period is an incredibly special time for consumers, retailers and not least of all brands: a number of which offer up their own version of Christmas spirit through seasonal varieties and limited-edition products. But do they support brand...
![Snapple: “[The phrase] 'Sorta Sweet' is precisely the kind of subjective statement, rather than an objective fact, that courts routinely find to be non-actionable puffery.” (Picture credit: Straight Up Tea)](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/food-beverage-nutrition/foodnavigator-usa.com/article/2021/01/21/sorta-sweet-does-not-imply-low-sugar-argues-snapple-beverage-corp-as-it-urges-court-to-toss-fanciful-lawsuit/12117739-1-eng-GB/Sorta-sweet-does-not-imply-low-sugar-argues-Snapple-Beverage-Corp-as-it-urges-court-to-toss-fanciful-lawsuit_news_teaser_medium.jpg)
