Constellation Brands acquires Austin Cocktails
Last month Constellation Brands announced it had fully acquired Texas RTD cocktail brand Austin Cocktails, having previously made an investment in the company in 2018.
Austin Cocktails was founded in 2014 while the RTD alcohol category was still relatively small: and has been riding the wave of the growing trend ever since.
Given the boom in RTD alcohol, it's no surprise to see Constellation wanting a slice of the action. (Watch out also for its launch of Fresca spirit-based RTD cocktails with Coca-Cola)