Diageo launches super premium Astral Tequila
Diageo has relaunched Astral Tequila: a product it gained as part of its acquisition of Davos in 2020.
The drink now boasts ‘‘beautiful and timeless new packaging, a new and unique recipe produced at a new distillery that results in a new liquid, and new marketing initiatives’.
Christina Choi, Senior Vice President of Tequila, Diageo North America, told us that super premium tequila is seeing particularly strong growth in the booming tequila category.