What's hitting the shelves? New beverage launches

By Rachel Arthur contact

- Last updated on GMT

New beverage launches: from kefir to juice

Related tags: Npd

From probiotic lemonade to tropical juices, we take a look at some of the new beverages launching around the world this month.

Flow Vitamin-Infused Water

Premium water company Flow Beverage Corp. has launched a line of vitamin-infused products in three flavors: Cherry, Citrus and Elderberry.

Flow believes that its vitamin-infused water products are a healthier alternative to similar products in the functional water category. Flow Vitamin-Infused Water contains 120% of the daily recommended daily value of Vitamin C and is described as an excellent source of zinc. It has zero sugar, calories or preservatives, and is made with organic certified ingredients.

Flow’s CEO, Nicholas Reichenbach, said, “Flow Vitamin-Infused Water tastes delicious and expanding our product offering into a new functional water category is a natural next step for Flow.

"The functional water market is growing rapidly as consumer seek healthier alternatives.

flow

"We believe Flow has innovated a product that fits squarely into consumer needs and complements our existing portfolio of sustainable and functional beverages.”

Flow Vitamin-Infused Water has launched in more than 100 Fred Meyer locations (a subsidiary of Kroger Co.) in the US as well as online.

A Canadian launch is planned for later this year.

Tropicana island-inspired innovations 

Tropicana Premium Drinks Pina Colada

Tropicana has released two new island-inspired innovations for the summer months in the US.

Tropicana Premium Drinks Peachy Pineapple Paradise ‘blends the delicious flavors of sun-ripened peach and juicy pineapple to quench your thirst all summer long.’

Meanwhile, Tropicana Premium Drinks Piña Colada is a ‘refreshing and delicious drink that combines the flavors of juicy pineapple and creamy coconut.’

Both are available in a 12oz bottle, and can be found in stores including Wakefern, Albertsons, Hyvee and Kroger.

KeVita Sparkling Probiotic Lemonade

kevita

KeVita is ‘putting a modern twist on a beloved childhood classic’ with the launch of KeVita Sparkling Probiotic Lemonade.

The bubbly summertime beverage is available in classic and peach flavors: both of while are packed with billions of live probiotic and made with organic ingredients and fermented water kefir culture.

Each 15.2-ounce serving bottle of KeVita’s certified non-alcoholic Sparkling Probiotic Lemonade contains 30 calories or less and 6g of sugar, and is available across the US for a suggested retail price of $3.49

RTD Iced Tea Wine Spritz

kim crawford

Sauvignon Blanc wine brand Kim Crawford has launched a RTD Iced Tea Wine Spritz and a Prosecco in the US.

Available in a case of 4, the canned Iced Tea Wine Spritz comes in two flavors: Lemon and Peach, joining Kim Crawford’s classic collection of cans.

“This is a brand-new wine and tea blend made from real tea and New Zealand’s Sauvignon Blanc – perfect for sipping by the pool, enjoying at the beach, backyard bbqs, picnics and more,”​ says the brand.

Meanwhile, Kim Crawford Prosecco can be paired with charcuterie boards or seafood dishes

American aquavit

batch 22

Batch 22, an American aquavit, has launched in Southern California and across the US online.

Debuting with Classic Gold (a blend of citrus, spices and botanicals), Batch 22’s flavor profile ‘is unlike any other spirit on the market’, being an American spin on a traditional old world Scandinavian recipe for aquavit.

“At 80 proof, with central notes of toasted caraway and dill, each bottle is crafted to be both a mellow sipper and a great mixer. Batch 22’s unique flavors and aromas can be enjoyed neat, on ice, or mixed to create exciting new cocktails or elevate the classics, like the Negroni, Bloody Mary and Mule,”​ says the brand.

Dos Equis Margarita Classic Lime

don equis

Dos Equis is launching Dos Equis Margarita Classic Lime: an RTD tequila-based product.

Each 12 oz. cocktail-in-a-can contains 10% ABV and is made with Blanco Tequila, real lime juice and natural flavors – ‘refreshing and exciting your taste buds without an artificial taste’.

“We are excited to bring our first ever spirits product, Dos Equis Margarita Classic Lime, to the US market which spotlights our commitment to innovation at Heineken USA and Dos Equis,”​ says Hannah Dray, Dos Equis Brand Director. “Dos Equis is a credible quality brand born in Mexico and we wanted to bring the excitement that consumers have for a traditional margarita to a can to save them the time and hassle of having to make it themselves.”

Heineken says Dos Equis is helping drive growth in beyond beer categories: over the past two years, Dos Equis has more than doubled the size of its brand portfolio by introducing six new products.

Dos Equis Margarita Classic Lime is now available in 4-pack, 12 oz. cans in select markets in the U.S.: New Mexico, New Jersey, Colorado, Massachusetts, Louisiana, Illinois, Las Vegas, Nevada, and Georgia. The beverage will additionally be available in Southern California and Arizona this September.  

Concentrated packs

bonneterre

French plant-based brand Bonneterre has launched new concentrated almond and oat drinks: which consumers add their own water to before serving.

This design allows consumers to make their own new ‘eco-friendly gesture’ for the environment: given that this reduces the carbon impact of transporting the smaller concentrated pack sizes.

50cl of concentrate makes 1l of plant-based drink. The products are also certified organic.

Luxury mixer

Britvic's luxury mixer brand London Essence Co., has launched a new Crafted Lemonade Mixer for the UK on-trade.

"Refreshingly light and perfectly balanced, Crafted Lemonade combines the citric bite of lemon with an exhilarating hit of zesty lime,"​ says the company.

"The flavor is further elevated by the juicy roundness of kumquat and a slight twist of orange for a beautifully balanced aftertaste. The result is a bright and delicate Crafted Lemonade that elevates any premium vodka, gin or whisky, and adds an ethereal sparkle to a cool glass of white wine or Pimms."

The London Essence Co. Crafted Lemonade is available in 200ml bottles to on-trade and online, RRP £22.00 for a case of 24 bottles.

Related topics: Retail & Shopper Insights

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