Coca-Cola Creations launches ‘gaming-inspired’ Coca-Cola Zero Sugar Byte
This year Coca-Cola launched Coca-Cola Creations: a project that seeks to make sure the 136-year-old brand remains relevant to today’s Gen Z consumers.
April saw the launch of Coca-Cola Zero Sugar Byte: a drink which ‘brings the flavor of pixels to life in a limited-edition beverage that transcends the digital and physical worlds’
According to the team, the drink’s bright, upfront taste is reminiscent of powering up a game, and its refreshing finish makes for a perfect gaming companion. Packaging graphics also feature pixels forming the Coca-Cola logo.
(What does it taste like, we hear you ask. We haven’t tried it but others have: ‘it tasted kind of like grape flavoring’; says one review; ‘it tastes like a sweeter and smokier cola’ says another: or - less dramatic - ‘it still tasted like a Coke Zero’ concluded another).
