What's hitting the shelves? New beverage launches

By Rachel Arthur

- Last updated on GMT

Pic: bubly
Pic: bubly

Related tags Npd canned cocktails RTD alcohol Mixer

Truss expands its cannabis beverage portfolio in Canada while bubly launches bellini bliss in the US for the summer months. We take a look at some of the new beverages launching around the globe.

Truss launches ‘celtzer’ and 15 new flavors in Canada


Truss Beverage Co. is expanding its portfolio with 15 new cannabis beverages for summer.

The launches include a new ‘celtzer’, a cannabis-infused non-alcoholic take on the hard seltzer trend.

Consisting of summer-inspired flavors, the new products respond to consumer requests such as less sugar and more high-dose beverages (10mg of THC). In addition to launching the XMG ALT line extension in April, Truss’ new launches include:

  • Little Victory Celtzer Lime, Little Victory Celtzer Raspberry, Little Victory Sparkling Peach (the Little Victory Celtzers will be available as a Mixer 4-pack in Ontario only)
  • Bedfellows Sour Razpaartner, Bedfellows Doppelrädder, Bedfellows Passionfruit Pals
  • XMG Blue Raspberry, XMG Lemon Iced Tea
  • XMG Sodas, featuring a line-up of four popular flavours: Cream Soda, Root Beer, Orange Soda and Cola

"Consumers are looking for other adult-beverage options to alcohol, particularly for social occasions, and are turning to cannabis beverages as a great alternative,”​ said Dave Schlosser, President and CEO of Truss Beverage Co. “With many eager to get out and socialize this summer, this is a critical time for the category and we're excited to see where it takes the business.”

“When developing our offerings, we tapped into summer beverage trends and formats that are already familiar to consumers,”​ added Lori Hatcher, Head of Commercial at Truss Beverage Co. “The Little Victory Celtzer is a cannabis-infused (non-alcoholic) twist on the classic summer seltzer with zero sugar and zero calories, while the new additions to the Bedfellows portfolio were inspired by traditional radlers, pale-ales and sours, and are the first of their kind in Canada.”

Botanical water for kids


UK brand Jamu Wild Water has announced its launch of three naturally flavored sparkling botanical waters for kids.

The brand, founded by two parents of young children and designed to offer health-conscious parents a no-compromise option, aims to 'encourage and inspire a love for the natural world and to boost kids’ overall health and happiness through its all-natural products and ethos'.

Knowing that children can get bored with water, Jamu Wild Water drinks contain natural botanicals and provide a gentle fizz and flavor. The products contain natural plant fiber, which is a prebiotic to help maintain gut health, and the drinks also help support the immune system with added vitamins. Each product contains 38% of the RDA for Vitamin C and Zinc, and 25% of the RDA for fiber (based on UK Government Guidelines for children aged 5-11 years). The flavors of Jamu are clean and simple with zero sugar, designed so that kids can identify the natural flavors of the fruit and appreciate them for what they are.

The drinks come in three varieties:

  • Sparkling Raspberry, Elderberry & Mallow – a ‘refreshing burst of fizz mixed with a subtle infusion of raspberries. Elderberries have been used throughout the centuries to support health in many ways and are a rich source of Vitamin C. Marshmallow Root is an important herb in Ayurvedic Medicine, traditionally used to soothe and reduce inflammation, and it’s also a prebiotic.’
  • Sparkling Blood Orange & Echinacea – ‘a zesty, bright and delicious taste. Echinacea has been used all over the world for years to support immunity and can help to relieve symptoms of cold & flu.’
  • Sparkling Lemon, Dandelion & Nettle – ‘a tangy and lively mouth-watering taste. Used traditionally to relieve inflammation, Nettle provides a variety of vitamins vital for immunity including Vitamin C, D and K. Dandelion has been used for centuries by herbalists to support the immune system and the digestive system, and it’s rich in Vitamin C and A, Potassium, Calcium and antioxidant compounds.’

bubly bellini bliss

bubly main

PepsiCo’s bubly sparkling water brand has launched a limited edition bellini bliss flavor in the US.

Bellini bliss is the first-ever bubly mocktail, with a tropical theme of mango, peach and pineapple flavors.

The drink is available from this week until August 29 in 8-count packs across the US, plus on eComm in exclusive variety packs.

Spanish Clementine tonic water

fever tree inset

Premium mixer brand Fever-Tree has added Spanish Clementine Refreshingly Light Tonic Water to its portfolio.

Described as ‘the ultimate sundowner’, the ‘subtly sweet, fruity and vibrant tonic water is crafted by mixing spring water with juicy hand-picked clementines from the sun-drenched citrus groves of Valencia, and quinine from central Africa.’

The drink is free from artificial flavors or sweeteners and comes in at 17 calories per 100ml.

It has been designed to pair with London Dry Gin and served in a copa glass as in Spain.

Tequila Paloma


California-based buzzbox premium cocktails has launched a new Tequila Paloma cocktail.

The tequila-based cocktail features all-natural grapefruit and lime juices sourced from California orchards. Rolling out on shelves starting now, the new Paloma cocktail is line priced with all the buzzbox premium cocktails with a suggested retail price of $12.99 per 4-pack.  

Meanwhile, new packaging across its portfolio has been launched in the form of the Tetra Pak Dreamcap, which adds a plant-based resealable screw cap to the cartons, as well as increasing the size to a larger 250ml format (with no price increase).

Tea expansion

Clipper Tea is rolling out new packaging, flavors and seasonal varieties in the US.

“Americans are looking for consciously-sourced tea products that aren’t stuffy and old-fashioned, according to recent consumer insights work by Clipper Tea,”​ says the UK tea brand.

“The brand is here to deliver a fresh, fun and ethical alternative to tea aisles across the US.” 

As part of this US expansion, Clipper Tea is releasing new flavors and rebranding fan faves with updated packaging that further emphasizes their Organic, Non-GMO and Fairtrade certifications, while maintaining the vibrant and whimsical imagery that the brand is known for. 

New flavors include Organic Earl Grey Black Tea, Organic Orange & Tumeric Herbal Tea and Organic Green Tea & Lemon. The upcoming winter range for the holiday season includes Organic Winter Apple & Cinnamon Herbal Tea and Organic Winter Berries Herbal Tea. 

Guava Dragon Fruit kombucha

health ade kombucha

Health-Ade, creators of ‘feel-good bubbly beverages with gut-health benefits’, is celebrating its 10th​ birthday with the limited release of Guava Dragon Fruit kombucha.

Flavored with organic, cold pressed juice from sweet guava and tart dragon fruit, the drink is available across the US from June to September.

With its beginnings at the Brentwood Farmers Market ten years ago, Health-Ade has grown into a top-selling functional beverage brand available in over 50,000 stores nationwide and with over $200M in annual retail sales. 

"After ten years in business, we wanted to do something special to celebrate how far we've come,"​ says Daina Trout, co-founder and Chief Mission Officer of Health-Ade.

"I was inspired by a recent trip to the Costa Rican rainforests where I fell in love with the delicious combination of guava and dragon fruit.  When it came time to create this celebratory flavor, we leaned into our consumer insights to make a flavor that our biggest fans would love, and I was delighted to learn that these tropical flavors are in high demand! As it turns out, cold pressed, organic guava and dragon fruit juices are the perfect complement to our tangy-sweet kombucha, and our new flavor was born.

Related topics Retail & Shopper Insights

Related news

Show more

Follow us


View more