All news articles for May 2019

Bottled water is the most recycled product in curbside recycling systems, topping soda bottles. Pic: Getty/SergeyKlopotov

Bottled water sales continue to rise in the US

By Beth Newhart

The International Bottled Water Association (IBWA) has revealed that Americans still favor bottled water over all other packaged drinks, after consuming 13.8 billion gallons of it in 2018.

“People want to avoid calories and sugar, but they also don’t necessarily want the current options that are out there in artificial.” Pic: Cargill

EverSweet fights stevia aftertaste with fermentation

By Beth Newhart

Cargill thinks the future ‘looks bright’ for stevia in beverages thanks to fermentation that extracts the smaller, sweeter compounds in the leaf. It’s been one year since Cargill launched its zero-calorie EverSweet ingredient with the technology.

Coca-Cola's bubbler dispensers put an emphasis on 'craft, elevated' beverages with low sugar options. Pic: BeverageDaily

Coca-Cola cuts back on sugar with bubbler beverages

By Beth Newhart

Shifting consumer taste is causing major beverage companies to adapt, make ‘healthy’ drinks taste better and be more accessible. Coca-Cola is using its Freestyle machines and new bubbler dispensers to highlight its ‘craft, elevated’ drinks in the market.

Consumers don’t want to be ‘couch-locked’ all day because of an edible, so the effects of Phyx only last about an hour.

New THC water offers alcohol alternative ‘Phyx’

By Beth Newhart

Joining the market of cannabis-infused products is Phyx, a THC flavored sparkling water, which hopes its low-dose and fast-acting formula will better perform as an alcohol replacement.

Pic:getty/noomubon

Guest article

UK sugar tax: Historic sales shift to sugar-free

By Jack Winkler, Emeritus Professor of Nutrition Policy, London Metropolitan University; and Tam Fry, chair, National Obesity Forum

A historic change in the sales of carbonated soft drinks has taken place since the Soft Drinks Industry Levy (SDIL) came into force a year ago -- with sugarfree drinks rising, and full sugar products falling.

Pic:getty/spwidoff

EU sets out 30% recycled content target for plastic bottles

By Rachel Arthur

Plastic bottles in the EU will contain at least 30% recycled content by 2030, according to European Union targets. EU member states have also agreed to achieve a 90% collection target for plastic bottles by 2029.

When it comes to purchasing behavior, product knowledge is even more important than taste physiology. Pic: Getty/Rawpixel

Should brands be marketing to ‘supertasters’?

By Beth Newhart

Taste sensitivity could be an untapped sector for beverages like wine and coffee, according to new research from Cornell University. Supertasters and nontasters respond differently to sensory information, with potential for new marketing strategies.

Bud Light Lemon Tea

A study in citrus: Summer launches showcase citrus sparkle

By Rachel Arthur

Citrus has always been a summer staple - but the category is evolving with exotic varieties and spicy combinations. As the warmer months approach in the northern hemisphere, we take a look at how citrus is springing onto shelves this year.

Unique flavors and alternate aging methods are a main focus area for craft distillers in specialized cocktails.  Pic: Getty/CabecaDeMarmore

BEVERAGE FORUM 2019

A ‘complex’ consumer base challenges US alcohol

By Beth Newhart

Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.

The machines are currently available to preorder online and retail for $399.

Drinkworks Home Bar expands beyond St. Louis

By Beth Newhart

A collaboration between AB InBev and Keurig Dr Pepper is bringing its Drinkworks pilot program to new markets this spring. The Drinkworks Home Bar by Keurig is now available statewide in Missouri and Florida.

Most of the kombucha available in Malaysia now is imported, particularly from Australia and America. Pic: Getty/boyarkinamarina

Reviving Malaysia’s kombucha tradition

By Richard Whitehead

It’s not often that people think of a small country in Southeast Asia as a trendsetter, but when it comes to kombucha, Malaysia saw the now-fashionable fermented tea rise to wild levels of popularity—and then wither away—years before the first hipster...

Re-positioning soda and co-locating CPG divisions are just some of big brands' strategies. Pic: Getty/jonnysek

BEVERAGE FORUM 2019

How big soda is taking an ‘honest’ approach to consumer health habits

By Beth Newhart

PepsiCo, Keurig Dr Pepper (KDP) and other major soda brands are still learning to grapple with the health and wellness wave that’s causing consumers to drop their sugary drinks for something ‘better-for-you’. Executives spoke at the 2019 Beverage Forum...