Just three years ago, burgeoning Fresca Juices set its sights on being “a pan-Indian player”. Now well on the way to achieving this, the brand’s next target centres on becoming “the top fruit juice brand in the country”.
This week, the European Council adopted new rules banning selected single-use items, England announced plans to outlaw plastic straws, stirrers and cotton buds, and Germany revealed that 5,300 disposable cups are used per minute across the country.
By Jack Winkler, Emeritus Professor of Nutrition Policy, London Metropolitan University; and Tam Fry, chair, National Obesity Forum
A historic change in the sales of carbonated soft drinks has taken place since the Soft Drinks Industry Levy (SDIL) came into force a year ago -- with sugarfree drinks rising, and full sugar products falling.
Plastic bottles in the EU will contain at least 30% recycled content by 2030, according to European Union targets. EU member states have also agreed to achieve a 90% collection target for plastic bottles by 2029.
The world’s first beer brewed from cannabis will be ready when Canada legalizes cannabis beverages later this year. But preparing for a new product for a new market is no small challenge: “You’re setting sail in a ship that is totally not built yet, you...
Taste sensitivity could be an untapped sector for beverages like wine and coffee, according to new research from Cornell University. Supertasters and nontasters respond differently to sensory information, with potential for new marketing strategies.
Citrus has always been a summer staple - but the category is evolving with exotic varieties and spicy combinations. As the warmer months approach in the northern hemisphere, we take a look at how citrus is springing onto shelves this year.