All news articles for May 2019

Bud Light Lemon Tea

A study in citrus: Summer launches showcase citrus sparkle

By Rachel Arthur

Citrus has always been a summer staple - but the category is evolving with exotic varieties and spicy combinations. As the warmer months approach in the northern hemisphere, we take a look at how citrus is springing onto shelves this year.

Unique flavors and alternate aging methods are a main focus area for craft distillers in specialized cocktails.  Pic: Getty/CabecaDeMarmore

BEVERAGE FORUM 2019

A ‘complex’ consumer base challenges US alcohol

By Beth Newhart

Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.

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