All news articles for May 2019

Pic:getty/noomubon

Guest article

UK sugar tax: Historic sales shift to sugar-free

By Jack Winkler, Emeritus Professor of Nutrition Policy, London Metropolitan University; and Tam Fry, chair, National Obesity Forum

A historic change in the sales of carbonated soft drinks has taken place since the Soft Drinks Industry Levy (SDIL) came into force a year ago -- with sugarfree drinks rising, and full sugar products falling.

Pic:getty/spwidoff

EU sets out 30% recycled content target for plastic bottles

By Rachel Arthur

Plastic bottles in the EU will contain at least 30% recycled content by 2030, according to European Union targets. EU member states have also agreed to achieve a 90% collection target for plastic bottles by 2029.

When it comes to purchasing behavior, product knowledge is even more important than taste physiology. Pic: Getty/Rawpixel

Should brands be marketing to ‘supertasters’?

By Beth Newhart

Taste sensitivity could be an untapped sector for beverages like wine and coffee, according to new research from Cornell University. Supertasters and nontasters respond differently to sensory information, with potential for new marketing strategies.

Bud Light Lemon Tea

A study in citrus: Summer launches showcase citrus sparkle

By Rachel Arthur

Citrus has always been a summer staple - but the category is evolving with exotic varieties and spicy combinations. As the warmer months approach in the northern hemisphere, we take a look at how citrus is springing onto shelves this year.

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