The launch of Skinny Moo is accompanied by a marketing campaign targeting young adult consumers and tastings across Tesco stores in the UK.
Caroline Daly, international brand manager, Irish Creams, Quintessential Brands, owner of Skinny Moo, said Skinny Moo will appeal to consumers who want to enjoy a lighter treat with 55 calories per 25ml serve.
“There’s so much potential in the cream category for a brand to deliver what the consumer is looking for and to reflect changing needs,” said Daly.
“Consumers are looking to enjoy themselves and whilst they don’t want to overdo it on the calories front, they want great-tasting drinks made from the finest ingredients. Skinny Moo provides a great taste without any more calories than a gin and tonic.”
The drink comes in a white, eye-catching bottle with a bespoke cap for standout shelf appeal, 12% ABV alcohol, priced at £12.50 (70cl).
Quintessential Brands Group was founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott. It owns G&J Distillers, First Ireland Spirits; and Dublin Liberties Distillery, launched in February 2019.