The Cracked Pepper & Lemon flavor chips were created to accompany the citrus fruit notes and hazy, juicy taste of Sam Adams New England IPA.
Complements IPA beer
Aaron Torchio, director, marketing, Cape Cod Potato Chips, said as the two brands were founded and grown out of the Northeast, it saw an opportunity to team up for the first time to create a Cape Cod Potato Chip to complement Samuel Adam’s beer.
“Our R&D team analyzed the beer and used pairing recommendations from Samuel Adams to craft the perfect chip that complements the Samuel Adams New England IPA," he said.
"The result is a chip and beer pairing that captures the taste of summer - whether you’re at the beach or enjoying your lunch break.
“For the chip packaging, we worked to evoke the feelings of summer and designed it to match IPA’s pale amber colors and orange gradient can.”
Torchio said he was excited to partner with other manufacturers on similar collaborations in the future.
In October, Cape Cod is supporting breast cancer research with its Limited Edition Pink Himalayan Salt & Red Wine Vinegar flavor, donating 5% of the proceeds of the sale of each bag of chips to support breast cancer research at the Dana Farber Cancer Institute.
Cape Cod Summer Potato Chips are only available in the US.