Bud Light Lime Straw-Ber-Rita - Rising Star!
2013's Rising Stars are drinks tipped by IRI to make the pacesetter's list proper in 2014, given that they will accomplish their full first year of sales this year. Here are three that make the cut - starting with Bud Lite Lime Lime-A-Rita's stablemate, Bud Light Lime Staw-Ber-Rita. It's another 'Margarita with a Twist', this time with (surprise surprise) a strawberry flavor, which was launched in late March 2013.
Thus far it has proven to be a hugely successful as a brand extension, and a hit with women. AB InBev says the Ritas franchise as a whole is sourcing 40% of sales volumes outside of the beer category. N.B. The drinks include a dash of Bud Light.