Budweiser Black Crown – $55.9m
IRI estimates that between 2011-2013, 30,000 new products hit multi-outlet retail shelves, with the coffee and tea sector growing 14.7%, for instance, leading the way in terms of share of successful launches during that time.
Beer, wine and spirits grew 11.9%, and IRI said products such as Budweiser innovations, Bud Light Lime Lime-A-Rita and Angry Orchard hard cider had all capitalized on “evolving demographic-based opportunities, such as millennial and female drinkers”.
Anheuser-Busch InBev's Budweiser Black Crown is no different - pitched at millennials drinking in bars, the 6% ABV drink offers a super-premium beer alternative to spirits, and plays in the same space as MillerCoors' recently launched Miller Fortune.
(Photo: Guzzphoto/Flickr)
