Bud Light Lime Lime-A-Rita - $113.1m
“Beer and liquor continue to be a dominant driving force for the success of the convenience market, and manufacturers are constantly looking for the latest product spin to appeal to the ever-changing consumer palate," IRI's analysts wrote.
“Two Anheuser-Busch launches – Bud Light Lime Lime-A-Rita and Budweiser Black Crown, are helping consumers diversify their leisure experiences,” they added.
(Photo: Michael Bentley/Flickr)