Pepsi NEXT – $31.1m
Despite skepticism from analysts after its May 2012 launch in the US – Euromonitor’s Jonas Feliciano asked whether there was a market for the ‘close but not quite’ - Pepsi NEXT with 30% less sugar than the regular Pepsi is clinging on, and was launched in Canada last Wednesday. Pepsi brand ambassador Eva Longoria, of Desperate Housewives fame, is pictured.