Beverage brands can blur the lines both within the category and steal outside cues to create novel products such as beer-flavored ice cream that arrest the consumer’s attention, according to Mintel.
CASE SALES VERSUS SCOTCH UNDERLINE POTENTIAL: JOHN QUINN, GLOBAL BRAND AMBASSADOR
The world’s second-largest Irish whiskey brand Tullamore D.E.W insists the ‘sexy’ Irish whiskey category has immense potential as a rival to 'monolithic' Scotch sales.
Bacardi is unique among spirits brands as a ‘genius’ when it comes to harnessing digital, according to L2's Digital IQ Index, with its online presence a unique form of ‘competitive innovation’.
Tetra Pak’s US and Canada VP of marketing and product management is warning tea brands that the ‘acid plus sugar’ production method will not satisfy the region's growing need for premium natural products.
More favorable consumer attitudes are leading European spirits brands to invest in smaller-sized bottles, says Mintel analyst Jonny Forsyth, a move he claims is helping ‘democratize’ gift buying in the segment.
'The first such patented drinks ever been made in the world': Hydro One CEO Sammy Nasrollahi
Hydro One Beverages has won a US patent for healthy soft drinks line REVd that uses a special cinnamon extract to tackle problems associated with high blood sugar such as diabetes and hyperglycemia.
FORMER HEINEKEN EXECUTIVE BACKS POST-EXERCISE RECOVERY BREW
Greyhound Drinks will launch novel post-exercise recovery beer Dune Surfer in the UK this summer and founder John Hunt tells BeverageDaily.com why it’s such a ‘forward-looking new-age drink'.
Flavored or mixed beer is a booming US beer category tapping demand among younger drinkers – and strong global growth prospects are set to heighten competition among the big brewers.
Beverage brands using sophisticated process technologies including aseptic and HPP should better communicate the advantages that they lend, says one world renowned packaging expert.
Join us on March 20 for a free online event devoted to filling technologies including aseptic, ESL and high pressure processing (HPP) that also teases out their packaging and branding implications
Diageo has hit back at Brown-Forman in an acrimonious dispute over the designation of ‘Tennessee Whiskey’ claiming its ‘Jack Daniel’s recipe law’ stifles innovation.
The Chinese place more trust in big beverage brands to deliver safe products, link ‘naturalness’ to single-flavor varieties and are increasingly willing to pay more for quality, safety and nutrition.
analyst notes 'Authenticity' aspect to beat away bud light competition
Flavor expert Senomyx - which is collaborating with PepsiCo over sweet taste modifier Sweetmyx (S617) - has been rapped over the knuckles by the FDA for implying that the agency had approved (ie. sent a letter of ‘no objection’ about) its GRAS determination...
BeverageDaily.com caught up with Gruppo Campari’s CEO Bob Kunze-Concewitz on the the phone yesterday, following the spirits giant’s 2013 results announcement noting problems for Aperol in Germany and Wild Turkey in Australia.
Gruppo Campari CEO Bob Kunze-Concewitz says Canadian whiskey has major global growth prospects, as his firm signed a US $125m deal to acquire a ‘hidden gem’ in Forty Creek Distillery.
Stronger and bolder flavor combinations are emerging in soft drinks with higher heat and spice levels, while vegetable-based beverages are on the rise, according to Treatt.
Coke-owned Innocent is launching a functional smoothie range in the UK from April centered on soft health claims - three varieties will use 'defense' 'energise' and 'antioxidant' positioning.
Anheuser-Busch InBev believes its Cubanisto beer flavored with rum will prove a hit with ‘tech savvy trend setters’ in the UK as sales of the spirit soar.
Stand-up pouches face a fight to wrest beer market share from traditional formats like bottles and cans that are ‘ingrained in the consumer’s mind’ but could carve out their own niche.
JACK DANIEL'S DISTILLER POSTS IMPRESSIVE RESULTS, WARNS OF ON-PREMISE WEAKNESS
Brown-Forman CEO Paul Varga says less affluent millennial drinkers may be shunning bars – where US whiskey brand Southern Comfort sales are falling – for social media ‘mobbing’ in the home.
UK tea brand Charbrew now has annual sales of £500,000 and says its new push into retail giant Tesco will establish it as a ‘recognized force’ for innovation in the tea category.
The EU producer and distributor of Shark Tank success story Quart Vin Glass says he wants to duplicate the brand’s astute US channel management that has seen it distributed via brewer Anheuser-Busch’s system.
Anheuser-Busch InBev (AB InBev) says its keen to capture a larger ‘share of throat’ from wine, hard liquor and other drinks by creating new consumption occasions for beer.
InnoBev Global Soft Drinks Congress: April 7-9, Lisbon
The global soft drinks industry faces a ‘seesaw year’ in 2014 but the challenges posed by mature markets and categories are amply offset by opportunities elsewhere in the sector.
SAB Miller CEO Alan Clark admits that iconic beer brands often taste similar and says his firm is investing heavily in R&D on new styles and flavors to compete with cocktails, spirits and wine.
Nestlé brand Nespresso tells BeverageDaily.com it thinks its new VertuoLine machine will prove a ‘game changer’ in North America and one of its most important innovations in the last 25 years.
Nestlé claims its new ‘large cup’ Nespresso coffee system is unique and hopes it will corner a major segment of a $5bn portioned coffee market in the US.
The CEO of UK beverage brand Twist believes he could score a smash hit with an espresso coffee and whey protein-based drink that you just add water to.
South America’s largest wine producer Concha Y Toro says its new long-term distribution deal with Russian Standard presents it with a ‘huge growth opportunity’.
CEREAL MILK AND YUZU 'SUPERFRUIT' ALSO TIPPED FOR TOP
Grazia Magazine recently trailed food scouts from high-end retailer M&S to New York City who were searching for trends that could catch fire in the UK. Here are the magazine’s top 2014 drinks tips.
GoodBelly Juice co-founder Todd Beckman says the novel drinks is targeting $50m in retail sales within the next 18 months as US consumer awareness of probiotic benefits grows.
Tetra Pak has launched its Tetra Top with Separable Top globally after successful trials in Scandinavia but admits its consumer reception will vary according to the local recycling culture.
Starting from today BeverageDaily.com will send out four email newsletters a week in response to strong reader demand, delivering you the latest industry news, views and trends.
'Marketing can and should be science-driven and scientists are great marketers': VIRUN CEO
BeverageDaily.com Personality of the Year 2013, VIRUN CEO Philip Bromley, reveals his lust for life and how soft drinks can combine ‘want with need’ to kick start the category, in the first part of an exclusive interview.
FROM BALLANTINE'S BRASIL TO RE-DEFINING HOME COCKTAILS...
Pernod Ricard is blazing an NPD trail in terms of drinks and event spaces to celebrate what it calls the ‘conviviality of the future’. Here are our top 10 launches, both recent and pending.
