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Coca-Cola reveals early learnings from Topo Chico Hard Seltzer launch

By Rachel Arthur

Coca-Cola’s Topo Chico Hard Seltzer has entered a buzzing – but also competitive – hard seltzer market. What has the company learned from its first months in the US and other markets? And with the brand representing Coca-Cola’s first global push into...

What happened to Nitro Pepsi? 'Stay tuned,' says PepsiCo

What happened to Nitro Pepsi? 'Stay tuned,' says PepsiCo

By Mary Ellen Shoup

More than two and a half years after teasing the launch of Nitro Pepsi – a cola carbonated with nitrogen instead of carbon dioxide creating a velvety, smooth texture – PepsiCo says it is putting “the finishing touches on our roll out plans.”

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