Big Brands

Mountain Dew launches gaming-inspired drinks

Mountain Dew launches gaming-inspired drinks

By Beth Newhart

PepsiCo’s Mountain Dew brand has launched Mtn Dew Amp Game Fuel in the US: a line of drinks designed by video gamers and optimized for ‘an enhanced gaming experience’ with features such as a no-slip grip, resealable lid, and ingredients for alertness.

What is water stewardship? Bottled water and protecting sources

Sustainability spotlight

Past, present and future: Bottled water's journey through time

By Rachel Arthur

Natural mineral and spring water brands are built on their provenance, making their source a unique part of who they are. But with increasing pressure from man's impact on the planet, how are brands protecting their water for the future?

MillerCoors wanted to terminate its brewing partnership with Pabst for 'financial reasons.' Pic:istock

Pabst Blue Ribbon and Schlitz saved by MillerCoors settlement

By Beth Newhart

After months of legal drama and a two-week trial between Pabst Brewing Co. and MillerCoors, the two beer giants settled a lawsuit last week. Pabst had alleged that MillerCoors, who brews and packages most of Pabst’s products, was attempting to put it...

Refreshment beverages have outperformed both traditional beverages and alcohol in recent years. Pic: ©GettyImages/diego_cervo

Bottled water dominates 2018: Sparkling and value-added options surge

By Beth Newhart

Bottled water has quickly become the most successful mass market beverage category in the US, approaching 14 billion gallons sold in 2018. It’s widening the gap between it and other refreshment beverages that have struggled with innovating healthy, low-calorie...

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