System launched its hard seltzers to create ‘the drinking experience we wanted but didn’t exist yet’: a 9 pack with 3 cans at 0% ABV, 3 cans at 5% ABV and 3 cans at 8% ABV. In our series celebrating innovators in the low/no alcohol industry, co-founders...
Kristina Roth founded US soft seltzer and non-alcoholic spirit brand MIXOLOSHE last year. In our series of interviews celebrating innovators in the low/no alcohol category, she tells us what inspires her.
Molson Coors Beverage Company has announced investments to increase hard seltzer production capacity in its Canadian operations by 300% and balance Canadian hard seltzer production between owned facilities and trusted third parties.
Global vodka giant Smirnoff believes that hard seltzer is on track to become the next big drinks trend in Australia, banking on its ‘balanced’ low-calorie, low-sugar characteristics.
For innovations to succeed they do not need to be perfect out of the gate, but they do need to offer a real benefit to companies, their consumers and their retailer and business partners at a scale that justifies the investment and risk, top executives...
A new sparkling water startup has hit the market in southern California. Gojai promises ‘clean, green, organic caffeine’ in every can, made with advanced reverse osmosis triple filtration.
Molson Coors is stacking its hard seltzer portfolio with the announcement of the Leinenkugel’s Spritzen. It claims to be the first to a new category, beer brewed with fruity seltzer.
Ficks Beverage Co. wants to transform the flavor quality in hard seltzer without malt liquor or flavors. It takes cues from health-forward, non-alcoholic seltzers by using only fruit juice and no chemical additives.
Complimentary workplace snacks and beverages are now a relatively common practice for US employers, but the mounting costs and environmental drawbacks have offices turning more to eco-friendly drink systems like Bevi.
Makers of the Brizzy hard seltzer drink have filed a trademark infringement lawsuit against Molson Coors, who plans to release a hard seltzer called Vizzy this year.
Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.
The Joffer family, original founders of the Jelly Belly Candy Company, has launched a line of Jelly Belly Sparkling Waters under the new Joffer Beverage Company in the US.
Following the summer of hard seltzers in 2019, White Claw’s popularity is expanding in 2020. It announced plans for a new facility to keep up with demand for the drink, and the brand will sponsor one of the biggest American festivals of the year.
US hard seltzer consumption is set to triple by 2023. But will consumers be able to support the stream of new launches? And can other global markets mimic the success of seltzer in the US?
Nielsen’s annual Top 25 Breakthrough Innovation awards whittled down 45,000 CPG products and singled out five US beverages. Products from PepsiCo and Coca-Cola were among those gaining top honors; alongside hard seltzer success story White Claw.
In a new deal inked with JetBlue, Truly Hard Seltzer will be the first official alcoholic seltzer of a US airline. Starting this fall, the Wild Berry flavor will be available on all JetBlue flights.
Coca-Cola will launch sparkling water AHA in North America next year: seeking to differentiate itself from the pack with eight fusions blending mainstream fruits with newer, niche flavors. “Retailers told us they don’t need yet another lime or berry flavored...
AB InBev is launching Mike’s Hard Sparkling Water in the UK. “We’ve seen how quickly the alcoholic sparkling water market has grown in the US, and we believe now is the time to bring the trend to the UK,” says the brand.
Hard seltzer brands like White Claw and Truly have stormed onto the scene: injecting growth, excitement, and more than a little anxiety into the struggling US beer industry. Can big brewers win marketshare from 'big seltzer' with their own brands?...
The meteoric rise of hard seltzer in the US has drawn comparisons to the rise of craft. But there’s one key difference: seltzer will be a ‘game of big brands’ and beverage giants like AB InBev are perfectly positioned to play in the category, according...
Truly has reformulated its 13 flavors of hard seltzer to make them ‘crisper and more refreshing,’ and will add four new SKUs with a flavored lemonade line.
Most food and beverage categories direct their marketing strategy toward millennials and the upcoming Gen Z generations, largely disregarding everyone older than 40. Experts say it’s the wrong move.
Gen Z-ers of drinking age are more traditional than they are given credit for, showing strong interest in IPA craft beers and wine moving into the autumn season, despite the noise and popularity of flavored malt beverages (FMBs) and CBD products.
After 175 years of perfecting its beer, Pabst Brewing Co. has expanded its flagship Blue Ribbon (PBR) brand in 2019 with hard coffee, hard seltzer and whiskey launches.
