Seltzer

Huzzah is a 'pumped up, full-flavored' seltzer with added probiotics. Pic:MolsonCoors.

Molson Coors launches probiotic seltzer

By Rachel Arthur

Molson Coors is launching non-alcoholic HUZZAH Probiotic Seltzer in the US, promising more innovations in the non-alcoholic category are to follow.

Bevi cuts 150 million bottles and cans from the workplace

By Beth Newhart

Complimentary workplace snacks and beverages are now a relatively common practice for US employers, but the mounting costs and environmental drawbacks have offices turning more to eco-friendly drink systems like Bevi.

Hard seltzer products made up 20% of all online beer sales through Drizly on Super Bowl Sunday. Pic: Getty/Davizro

Beer and seltzer dominate ads and consumption for Super Bowl LIV

By Beth Newhart

Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.

Consumer appetite for hard seltzer is based on occasion and flavored refreshment, which has given the category year-round success. Pic: Getty/hiro-y

No end in sight for US hard seltzer domination

By Beth Newhart

US hard seltzer consumption is set to triple by 2023. But will consumers be able to support the stream of new launches? And can other global markets mimic the success of seltzer in the US?

Truly has recently announced a reformulation, a hard lemonade product and a sponsorship with the NHL.

Truly will be the first hard seltzer served in-flight

By Beth Newhart

In a new deal inked with JetBlue, Truly Hard Seltzer will be the first official alcoholic seltzer of a US airline. Starting this fall, the Wild Berry flavor will be available on all JetBlue flights.

Mike’s Hard Sparkling Water launches in the UK

Mike’s Hard Sparkling Water launches in the UK

By Rachel Arthur

AB InBev is launching Mike’s Hard Sparkling Water in the UK. “We’ve seen how quickly the alcoholic sparkling water market has grown in the US, and we believe now is the time to bring the trend to the UK,” says the brand.

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