Smart Packaging

Used by waiters and bartenders, the tech can track top consumption times and places. Pic: Supplied by Coca-Cola

Wecheer wins Coca-Cola HBC’s start-up challenge

By Rachel Arthur

Bottle-as-a-Service platform and app Wecheer – whose patented ‘smart bottle opener’ can track every bottle opened to pinpoint the time, location and brand of consumption – has been named as the winner of Coca-Cola HBC’s €100k Start-Up Challenge.

PepsiCo wants to boost rPET in plastic bottles - or avoid them entirely. Pic:getty/antoninokhr

PepsiCo: 'We're radically reinventing how we think about packaging'

By Rachel Arthur

Beverage and snack giant PepsiCo says it can avoid the use of 67 billion plastic bottles through 2025, thanks to the expansion of its SodaStream business. Meanwhile, its wider ‘Beyond the Bottle’ strategy is looking at other ways it can move away from...

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