Diageo Scotch whisky brand Buchanan’s has launched a new national marketing campaign named “Es Nuestro Momento,” targeting Latino consumers, who have significantly contributed to the company’s growth in the US.
The upcoming UK sugar tax in 2018 is expected to have an adverse effect on volume sales of sports and energy drinks with 52% of consumers in the UK saying they would either cut back or stop drinking sugary sports and energy drinks, according to Mintel...
Hip beverage brand Paper Boat has budged INR130m (US$2m) for research and development at a new science and technology facility in its native Bangalore.
From Scotland to South Korea, and Australia to the US, our round-up of some of the new launches in the beverage aisle over the last month takes us around the globe.
Beverages dominated the top ten list of the brands consumers are talking the most about via social media, according to NetBase Social Media Industry Report for 2016.
Technicolor product launches are an emerging trend among beverage startups and mainstream brands alike, serving as a legitimate marketing tool for reaching a digital audience.
Beauty drink Bella Berry launched in the UK last year with a mission to bring beauty drinks to a mass market. One of the key lessons for the brand has been to learn who the right retailers for the drink are, as it continues to build listings both in the...
Global craft spirit launches increased by 265% between 2011 and 2015, according to a report from Mintel. The largest chunk of these launches was in the US, closely followed by Europe.
US maple water brand DRINKmaple says UK consumers show the same thirst for sustainable, organic, single-ingredient products as those in the US; but there is work to be done in educating UK consumers on the attributes of maple water.
Looking to bridge the gap between sports and functional drinks, ROAR Beverages created a line of performance drinks using coconut water and packaged it with bold designs to cater towards a younger consumer, CEO Roly Nesi told BeverageDaily.
Functional beverages are tapping into consumer interest in health and wellness, but consumers are increasingly discerning and demand drinks deliver on their promises.
The kick of chili may not be for everyone: but chili-infused beverages can offer a real alternative to boring or unhealthy soft drinks, says Swedish start-up Caliente.
Consumer demands are trending towards simplicity and authenticity in flavors, packaging, and ingredients, according to Andy Dratt, executive vice president of Illinois-based Imbibe (a full-service beverage development company).
Recognizing that in today’s on-the-go culture, most people don’t have time to escape to a secluded island to unwind, the founder of NOA Potions created a premium beverage that blends natural herbs to help people relax while improving their focus simultaneously...
The debate on how to tackle obesity has been thrown fully into the limelight following the announcement of a UK sugar tax on beverages. Jim Goetz, president of the International Council of Beverages Associations (ICBA), says singling out beverages risks...
A recent Mintel report shows cross-category beverages have become increasingly popular as manufacturers look to cater for consumers’ health and wellness demands, as well as their cravings for new flavor experiences.
Australian binge drinkers are up to three times more likely to commit crimes or engage in antisocial behaviour—though rates for these have been declining in all sections of society, except for baby-boomers.
Baskin-Robbins India will now offer beverages in addition to ice creams after entering into an exclusive tie-up with fruit juice manufacturer Manpasand Beverages.
A brain scientist was challenged by his wife to create a functional drink that benefits the brain. Fast forward two years, the scientist is ready to launch his Kolé Food Life brand with four beverages.
GoodBelly has launched four new product lines, including GoodBelly Protein Shake, GoodBelly Juice Drink, GoodBelly Sparkling Drinks and GoodBelly Ade, as consumers are gravitating more towards the functional beverage category, according to the company.
Consumers worldwide are becoming more interested in a relaxed, balanced lifestyle, says premium beverage brand Tranquini, as it expands into new markets this year.
Adding warning labels about weight gain, disease and tooth decay to sugar-sweetened beverages, as proposed by several state bills, could deter parents from buying them for their children, a new study reveals.
While sugar-sweetened beverages have seen a decrease in popularity in regions such as North America and Western Europe, they are on the rise in most low- and middle-income countries. But will the backlash against sugar eventually shape the market in these...
Hi-C Ecto-Cooler, Surge, and Crystal Pepsi: It may seem like a list straight out of 1995, but these flavors are helping create a beverage buzz in 2015.
Distell and Terlato establish a joint venture in the US; Rabobank warns of dry weather in coffee growing countries; and Wine Intelligence identifies shifts in the US wine market. Read on for more beverage bites...
Five consumer trends; premiumisation, convenience, online retailing, shelf-life extension and recyclability, affect the type of packaging and material used for a product, according to Rabobank.
SIG Combibloc has partnered with ebba in South America to launch what it claims is the first drink containing real pieces of fruit in 200ml CombiblocMini aseptic carton packs in Brazil.
The University of Vermont says it will keep its bottled water sales ban in place, after a study suggested the policy increased sugary drink consumption and failed to reduce waste.
The pressures of raising children, juggling work and home life, and other daily responsibilities mean older millennials are increasingly turning to energy drinks, according to a report from Mintel.
Drinking water or unsweetened tea or coffee in place of one sugary drink per day could slash the risk of developing type 2 diabetes by up to a quarter, say researchers.
Manufacturers of high-end juices, nutritional shakes and smoothies likely will get more bang from their advertising buck in marketing associated with music, sports, technology and politics, according to consumer research conducted by CivicScience.
This week Bud Light’s marketing campaign attracted plenty of criticism, while South Korea considered banning young celebrities from alcohol ads. Meanwhile, Stella Artois’ sponsorships are galloping ahead… read on for more nuggets of news in our Beverage...
$86m factory now operational as distribution broadens
Capri-Sun is expanding its presence in China, announcing a partnership with Reignwood Group that will give it the necessary sales and distribution muscle.
This week international brewer Heineken set itself a new water consumption challenge, while a small UK brewer found itself in a twitter spat with a politician. Read on for more nuggets of news in this week’s Beverage Bites feature.
Curcumin is a compound long on health benefits that comes with formidable formulation challenges because of its inflexible solubility profile. Sabinsa Corp. has found a way around that with a new form of its C3 Curcumin Complex called uC3 Clear that...
An excise tax on sugary drinks would be an effective way of improving the health of those who drink high amounts of the beverages, according to an Australian study.
