Drink

An increased variety of dairy alternative drinks are being introduced to the market. ©iStock/miwa_in_oz

Booming plant-based drinks market set for more category innovation

By Mary Ellen Shoup

The explosive growth of the dairy alternative drinks market is driven by increased demand from consumers who do not want to fully commit to a plant-based diet but prefer to “pick and choose” to suit their lifestyle, according to Innova Market Insights.

AquaBall updated its packaging to a less spherical shape for easier use and drinkability, the company said.

AquaBall distribution gains fuel True Drinks Q1 growth

By Mary Ellen Shoup

True Drinks, maker of children’s sugar-free flavored water brand AquaBall, has posted first quarter revenue of $1.5m and a gross revenue forecast of $10m for 2017, driven by recent expanded distribution to 14,000 US stores.

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