Haitai Beverage launches ‘Sunkist’ smoothies in SIG Combibloc carton packs

By Jenny Eagle

- Last updated on GMT

Haitai Beverage & SIG Combibloc launch ‘Sunkist’ smoothies carton

Related tags Drink

Korean producer Haitai Beverage has launched two ‘Sunkist’ smoothies in SIG Combibloc combiblocMini 200ml cartons.

Part of the ‘My Real Smoothie’ range, the drinks are available in Apple/Mango with apple bits, and Strawberry with peach bits.

The bits of fruit emphasise the high-quality, natural character of our smoothies​,” said Seo Jun Oh, deputy brand manager, Haitai Beverage.

Consumers notice them immediately, because the combination of premium juices and bits of real fruit produces a completely new drinking sensation​.”

The basis for products of this type is the drinksplus​ technology from SIG Combibloc, which allows manufacturers to aseptically fill products with up to 10% natural particulate content in carton packs, using standard filling machines for beverages.

According to Patrizia Wegner, head of Cluster Marketing Asia-Pacific South, SIG Combibloc, healthy premium juices with 100% fruit content are in growing demand in Korea.

She said the design of the carton pack – modern, colourful and cheerful – completes the product concept and grabs people’s attention.

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