PepsiCo says its focus on introducing new lower calorie beverages in the US this summer has come at the expense of its core Pepsi and Mountain Dew brands: with the company now pledging to step up marketing, shelf space, and low/no calorie options for...
Food and beverage giant PepsiCo has created a unit that is “more like a tech company” than a CPG business as it works to grow its online sales, CEO Indra Nooyi explains.
Exhibiting at drinktec, Cambridge Consultants presented its ‘Vinfusion’ technology: which lets consumers customize their wine at the point of dispense based on three parameters.
From energy drinks sweetened with monk fruit to functional bottled waters, we take a look at some of the new products launching in the beverage category around the globe.
Starbucks’ decision to shut down Teavana stores does not come as a surprise nor is it a bad sign for the specialty tea market, according to Charlie Cain who served as Teavana’s VP of concept development and franchising until January 2015.
An Australian wine retailer has set out to raise A$5m (US$3.8m) by crowd-sourcing equity funding from its customers as it embarks on expansion into sales in Asia.
After years of steady growth in the high single-digits, consumption of water in the US has finally surpassed carbonated soft drinks to become the largest beverage category by volume in the United States, according to the Beverage Marketing Corporation....
By Edd Brunner, Head of Food & Beverage Systems, Cambridge Consultants
There have been countless articles, discussions, exhibitions and presentations about the Internet of Things, and yet I think it is fair to say that it really hasn’t had any significant impact on the beverage or wider consumer goods sectors.
Amazon’s purchase of Whole Foods Market for $13.7bn will enhance the beverage shopping experience, which depends on a multichannel approach to succeed, according to Charlie Cain executive partner of Building Oz in Seattle.
Digital marketing brings myriad opportunities for brands to reach a wide audience: but communications need to be carefully tailored if they are to be effective.
Sports and energy drink sales hit $25bn in 2016, according to the latest research by market data firm Packaged Facts. The firm forecasts that the category “will remain among the fastest growing sectors of the beverage market.”
Independent sparkling water brand LaCroix has teamed up with Hudson News Distributors’ direct store delivery footprint which covers 2,400 independent stores in the Northeast portion of the US.
To appeal to a more engaged and educated craft beer audience, the Brewers Association has launched its #beeritforward social initiative and a partnership with pub trivia organization Geeks Who Drink for American Craft Beer Week.
Keurig’s dominance of the North American coffee pod market will likely persist even as annual pod sales slow, according to a recent report by Euromonitor.
Coca-Cola is evolving its 'Share a Coke' campaign this summer: in the UK and Europe bottles will feature the names of some of the world’s top holiday destinations, while in the US, packs will feature last names as well as first names and will...
‘The thirst for craft beer shows no sign of slowing down’
UK supermarket giant Tesco has announced its largest ever craft beer range, with products coming from the UK, US, Japan, Sweden and elsewhere around the world.
Whether you work in the food and beverage industry or not, by now you must’ve heard the uproar caused by Pepsi’s now taken-down ad featuring teen model (and ‘Kardashian’) Kendall Jenner.
Products that claim to be low-fat, reduced sodium or cholesterol-free do not accurately represent the food’s nutritional quality, giving consumers a false sense about its health benefits, according to a US study.
Tea: a category full of innovation with new flavors and formats hitting the shelves around the world. We take a look at some of the new products launched so far this year, in both the loose leaf and RTD sectors.
PepsiCo says it is eyeing up the ‘next generation’ of soda – which it describes as ‘modernized soft drinks with bubbles, unique flavors and lower calorie counts’ – as it rolls out IZZE Fusions and Lemon Lemon in the US.
Coca-Cola has replaced Coca-Cola Life with 'Coca-Cola with Stevia' in Australia; while Nestea has launched a new real-brewed line as part of its brand revamp in the US. From soft drinks to cider, we take a look at some of the new products hitting...
Celebrity-backed AQUAhydrate has doubled its distribution over the past 18 months from around 30,000 to 60,000 outlets by appealing to a broad set of ‘everyday warriors’ it claims are seeking out more premium products and aspirational brands in the bottled...
UK supermarket ASDA has launched ‘Progrigio’ – a mix of Prosecco and Pinot Grigio – offering a Prosecco alternative after predictions that prices for the Italian white wine could rise by 9%.
Beer has edged out wine as US adults’ (21 years and older) drink of choice, according to a survey by The Harris Poll that included responses from 2,148 people in late January 2017.
Personalized marketing of soft drinks influences and increases the choice of those drinks among children, according to a study published in the journal Pediatric Obesity.
An estimated 10 million people visit craft breweries every year, signalling that beer tourism is no longer just a trendy hobby but a lifestyle choice more on par with the long-standing popularity of wine tourism.
Coca-Cola European Partners (CCEP) has today launched a new advertising campaign for Coca-Cola Zero Sugar, emphasizing the similarities in taste with the flagship Coca-Cola Classic brand.
Beers, wines, spirits and soft drinks were among the categories with the strongest growth over the Christmas period, as UK supermarkets saw the best Christmas trading period for four years.
Danone water brand Volvic is kicking off the new year with a marketing campaign that celebrates the brand’s volcanic heritage and ‘inspires the public to find their inner strength and achieve their goals in 2017’.
Research by the University of Aberdeen in Scotland suggests that while food price hikes have reduced the amount bought by the public, an equal reduction in food waste has kept overall food intake constant.
The rising tide of mixology has left the craft cocktail bar and entered the consumer’s home with the trend of mail order cocktail kits like Saloon Box.
Industry has given its support to a new ruling by the UK's Committee of Advertising Practice (CAP) on marketing junk food to children that will increase restrictions to cover non-broadcast media, including print, cinema and online social media.
While many beverage brands focus their products and marketing on millennials, they may be unknowingly neglecting an ‘enormous portion of consumer dollars’ in the Generation X and baby boomer categories, according to IRI.
Some foods have a bigger carbon footprint than others. Cue the need for a carbon label so consumers can choose accordingly? Perhaps not - as Tesco and PepsiCo have found out.
Our monthly round-up of some of the new launches around the globe includes a drink that harnesses plant protein power, a non-alcoholic beverage that mimics wine, and limited editions for the festive season.
