Retail & Shopper Insights

Swedish cider takes on RTDs

Swedish cider takes on RTDs

Kopparbergs fruit ciders from Sweden are the latest products
launched in the UK on the back of the growing consumer demand for
premium packaged drinks. But will the Scandinavian cider fare
better than its struggling UK counterpart...

Fresh look for Pepsi

Fresh look for Pepsi

Pepsi-Cola North America president Dawn Hudson has unveiled
updated, bolder-looking package graphics for Pepsi-Cola and
caffeine-free Pepsi-Cola at the Beverage Digest's Future Smarts
conference in New York City.

Cranberry trail blaze

Cranberry trail blaze

Cranberry ingredient supplier Ocean Spray claims healthy fruit
snack, developed with German nutritional foods manufacturer
Farmer's Snack, has seen strong sales in the German market and is
soon to be launched on other European...

Interbrew to licence Kloster

Interbrew to licence Kloster

Interbrew has a new licensed producer for its Kloster beer brand in
Thailand - Boon Rawd, the country's leading brewer. The change of
marketer for Kloster shows Interbrew's commitment to Thailand, but
building a substantial...

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