Retail & shopper insights

UK drinkers going soft

UK drinkers going soft

With average annual consumption of 222 litres per capita, the UK is
undoubtedly one of the most important soft drinks markets in
western Europe. Innovation, health and convenience were the main
drivers of a market which has grown...

Metro cans beer sales

Metro cans beer sales

Metro, Germany's largest food retailer, is the latest to stop
selling beer in small cans and bottles in a bid to avoid the high
cost of implementing a new recycling scheme for such products. Beer
sales in Germany are likely to...

Swedish cider takes on RTDs

Swedish cider takes on RTDs

Kopparbergs fruit ciders from Sweden are the latest products
launched in the UK on the back of the growing consumer demand for
premium packaged drinks. But will the Scandinavian cider fare
better than its struggling UK counterpart...

Fresh look for Pepsi

Fresh look for Pepsi

Pepsi-Cola North America president Dawn Hudson has unveiled
updated, bolder-looking package graphics for Pepsi-Cola and
caffeine-free Pepsi-Cola at the Beverage Digest's Future Smarts
conference in New York City.