Gone are the days when the main drinks deemed suitable for adults were soda, orange juice or water. Grown ups today have ever more sophisticated and adventurous tastes, and the drinks they sip must be a fit with their lifestyle.This session shows how...
The programme starts with an overview of the beverage industry using the latest data to uncover the most important market segments, challenges, trends, and growth opportunities. It will identify consumer trends that are driving product development, innovative...
Industry has come under fire for the contribution of sugary soft drinks to overweight and obesity; according to the critics, consumers don't count the calories from soft drinks and end up consuming far too many.This session will look at the challenges...
