Revealed: Coca-Cola’s economic contribution in the US
The economic contribution of The Coca-Cola Company and 64 independently-owned bottlers – collectively called ‘the Coca-Cola system’ – has been estimated by a new study.
The Coca-Cola system is unique in the way it produces, markets and distributes beverages: with roles split between The Coca-Cola Company and the independent bottlers.
Coca‑Cola manufactures and sells concentrates, beverage bases and syrups to bottling operations. It also owns the brands and is responsible for consumer brand marketing initiatives.
Meanwhile, the Coca‑Cola bottling partners manufacture, package, merchandise and distribute final branded beverages to customers and vending partners, who then sell products to consumers.
A study, conducted by global consultancy Steward Redqueen and released by The Coca-Cola Company last month, estimates that the Coca-Cola system contributed $57.8bn in economic activity in the US in 2022. Here’s how they calculated that figure.
