Can wine and spirits really move away from glass?
Glass remains by far the most dominant packaging format for wine and spirits. But it's heavy to transport, creating concerns over carbon emissions. And while there's plenty of enthusiasm for thinking outside the bottle, such alternative formats are only really in their infancy.
One of the main challenges is that consumers have been used to buying and using glass bottles for spirits all their lives and are used to its premium look and feel.
But as generations change, so do expectations, say these innovators: including Absolut vodka - which has been trialing a paper bottle - and bag-in-box brand Mandatory Spirits Co.