Ghost Tequila: New CEO
Ghost Tequila has appointed Jeff Popkin as the company’s new CEO, and has just completed a significant funding round from The Raptor Group, a prominent Boston-based private investment firm.
Prior to joining Ghost, Popkin served for six years as CEO of Mast-Jägermeister US where he led the Jägermeister brand and was responsible for the Mast-Jägermeister US joint venture with Teremana Tequila.
Popkin’s extensive experience in all segments of the beverage industry also includes spells as President of The Vita Coca Company, where he led the company’s North American expansion years; CEO of Red Bull Distribution Company; and various senior management roles at Molson Coors. He is currently a Non-Executive Director with London-based premium mixer brand Fever-Tree.
Ghost Tequila is a 100% agave spicy tequila crafted in Jalisco, Mexico. Since its launch six years ago, the brand has experienced more than 100% year-over-year growth in volume and is now available in all 50 US states, as well as in international markets such as the Caribbean, Europe, and Asia Pacific.