Cocchi appoints Sonia Elia as brand advocacy manager

Starting this month, Sonia Elia joins Cocchi, the brand of Italian aromatised wines, as Brand Advocacy Manager, a newly created ambassadorial role.

Based in London, Sonia will be responsible for growing brand awareness and understanding of vermouth and the wider aperitif category. She will run trade and consumer trainings and events and continue to build and strengthen Cocchi’s relationships with the on-trade sector – focusing especially on key European markets including the UK and Italy.
Born and raised in Giarratana (Ragusa – Sicily), Sonia first started her career in the hospitality industry in 2010 in Tutton’s Brasserie in Covent Garden, before holding prominent positions at well-known London restaurants and bars including Sartoria, Sheraton Park Lane, and Hilton Park Lane. After a short break in the Balearic Islands, Sonia returned to London in 2017 where she started a sales and ambassadorial role at Global Brands looking after Franklin & Sons’ premium soda range.