All news articles for February 2021

Pic:HighballCocktails

What low alcohol RTDs can learn from low alcohol beer

By Kate Johnson, Highball Cocktails

No and low alcohol drinks are ready to revolutionise the RTD market. But while brands may focus on reduced ABV and calorie content, at the end of the day it's the taste which will determine whether they win or lose in the marketplace, writes Highball...

Pic:getty/cabecademarmore

No and low alcohol drinks projected to increase 31% by 2024

By Rachel Arthur

The global no/low alcohol market is projected to continue growing as consumers seek to reduce their alcohol consumption. “What we’re seeing is a moderation trend that’s sweeping across key global markets, and that’s bringing with it increased demand for...

Pic:getty/andriishyp

Europe pledges to make beverage packaging fully circular by 2030

By Rachel Arthur

UNESDA Soft Drinks Europe, a trade organization representing the non-alcoholic beverage sector, has set targets for European beverage packaging to be fully circular by 2030. This will be achieved by using rPET, refillable bottles, and boosting collection...

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