No and low alcohol drinks are ready to revolutionise the RTD market. But while brands may focus on reduced ABV and calorie content, at the end of the day it's the taste which will determine whether they win or lose in the marketplace, writes Highball...
The global no/low alcohol market is projected to continue growing as consumers seek to reduce their alcohol consumption. “What we’re seeing is a moderation trend that’s sweeping across key global markets, and that’s bringing with it increased demand for...
The low to no alcohol category is growing: but how can brands and retailers tap into this opportunity? A new show will put the spotlight on the sector while showcasing some of the most successful brands.
PepsiCo is making its first foray into the non-alcoholic cocktail mixers category with the launch of Neon Zebra, aimed at Gen Z and young Millennials (21-34-year olds) who like making cocktails at home, but are looking for more “fun and practical"...
A portfolio of brands across styles and price points stands the company in good stead for 2021 and beyond, says AB InBev, as it releases its FY2020 results today.
Wild Tonic Jun Kombucha (fermented from honey and green tea instead of traditional cane sugar and black tea) is banking on several growth trends in the kombucha category this year including its refreshed slim cans and expanding line of hard kombucha.
Carlsberg Malaysia is ramping-up its digital and retail strategies after suffering a 44% annual slump in sales after COVID-19 lockdowns decimated large parts of its on-trade business.
Austrian energy drink brand Dark Dog has established its Asia headquarters in Singapore as it looks to expand regional distribution of its organic product range.
New Zealand researchers are planning to conduct clinical trials on a kawakawa beverage with immune and metabolic health benefits, before refining the formulation and sell it in the export markets.
Ardagh’s metal packaging business will combine with Gore Holdings V to create an independent public company; which will apply to list its shares on the New York Stock Exchange.
UNESDA Soft Drinks Europe, a trade organization representing the non-alcoholic beverage sector, has set targets for European beverage packaging to be fully circular by 2030. This will be achieved by using rPET, refillable bottles, and boosting collection...
What can the beverage industry learn from 2020 - and apply to 2021? George Squire, an R&D lead at F&B innovation and commercialization group JPG Resources, looks at how companies can strengthen their supply chain.
Robots developed by researchers at Hokkaido University are being trialled at a Japanese vineyard, Hokkaido Wine, for pesticide spraying and weed control.
Asahi Breweries is to launch a new carbonated low alcoholic drink called Beery as part of its drive to see sales of products at 3.5% ABV or lower increase from 6% to 20% by 2025.
A molecular biologist, a medical doctor and a nutrition innovation expert have joined intellectual forces to create a cognitive health focused brand which they hope will redefine the caffeine-laden energy drink category.
Tetra Pak has introduced certified recycled polymers, becoming the first company in the food and beverage packaging industry to be awarded Roundtable on Sustainable Biomaterials (RSB) Advanced Products certification.
Molson Coors has set out a $1bn revenue target for its emerging growth division: with CBD beverages, craft and non-alcoholic beverages set to power growth.
Nestlé will sell its Nestlé Waters North America business – including brands Pure Life, Poland Spring, Deer Park, Ozarka and delivery service ReadyRefresh – to One Rock Capital Partners and Metropoulos & Co.
The functional beverage consumer and their purchase motivations are just as diverse as the functional beverage category itself, which encompasses everything from sports drinks and energy drinks to ionized/alkaline water and nutrient-infused coffee, says...
AB InBev’s Mexican division, Grupo Modelo, has filed a lawsuit against Constellation Brands, accusing it of breaching a deal by using the Corona brand name with a non-beer product – namely its Corona Hard Seltzer.
Singapore F&B heavyweight Yeo Hiap Seng (Yeo’s) is making plans to reformulate as many products as it can within its beverage portfolio to both keep up with consumer trends, as well as fall in line with upcoming government standards.
While there are plenty of beverages targeting young children, with recent launches from Kraft Heinz (Creative Roots) and Nestlé (Fruity Water) offering low or no-sugar options, there is a gap in the market for teens, claims PepsiCo, which says new launch...
PepsiCo expands its footprint in the burgeoning functional beverage category with today’s launch of bubly bounce – the first RTD extension of the company’s popular and playful sparkling water line that adds “just a subtle kick of caffeine” to help consumers...
Research suggests tart cherry juice enhances recovery and attenuates symptoms of exercise-induced muscle damage (EIMD), likely a result of the potent antioxidant and anti-inflammatory properties of the cherry. Now, a new meta-analysis that documents the...
Coca-Cola has been streamlining its portfolio: cutting down from 400 to 200 master brands. This doesn’t mean the company has abandoned NPD, says CEO James Quincey – rather, he sees the strategy as clearing the way for the ‘next generation of innovation’.
The ABV threshold at which kombucha switches from a non-alcoholic beverage to what is effectively 'beer' for tax purposes is currently set at 0.5%. The KOMBUCHA Act, set to be reintroduced to Congress this session, provided the right tax vehicle...
The coffee sector can look to ‘forgotten’ wild coffee species to mitigate the global impact of climate change, according to research from CIRAD and the Royal Botanic Gardens in Kew. And coffee giants such as Jacobs Douwe Egberts, Nespresso and Starbucks...
Nestlé has outlined its ‘top priorities’ for Europe, Middle East, and North Africa (EMENA) to reach its net-zero climate goal. And the company is placing an emphasis on three ingredients: cocoa, coffee and milk.
Many people have an idea for a new range of drinks. However, starting a beverage company isn’t easy. Richard Horwell from marketing and branding company Brand Relations looks at six areas entrepreneurs need to consider.
Trademark Coca-Cola will roll out 100% rPET bottles in a 13.2oz size across the US this summer, following the launch of the bottles in select states this month.
Indian zero-alcohol beer pioneer Coolberg has highlighted culture and price challenges as the sector’s toughest hurdles to cross in the country, whilst also laying out plans to create a new category of fizzy drinks in hopes of drawing in the mass market.
The company that specializes in liposomal delivery systems says it intends to disrupt the CBD beverage industry via its patent-pending nanoemulsion delivery technology.
Fourpure Brewing has completed a £2.5m expansion of its base of operations in Bermondsey, London in a bid to fulfil doubled demand for canned beer during the COVID-19 pandemic.
LINGYA (零呀), the company which produced China’s first locally made hard seltzer has rebranded to ZEYA, in line with a new local and regional strategic plan.
Kirin Brewery is focusing on its core beer brands and canned craft beer business, amid a not-so-positive outlook for the low-malt happoshu sector and new categories following COVID-19 and a recent liquor tax revision.
Anheuser-Busch will invest more than $1bn in its US facilities across the next two years: targeted at expanding its operations, supporting job creation and retention, and investing in sustainable innovations.
Cider producer Sandford Orchards has invested £1.2m into expanding its bottling and canning capabilities and implementing a new branding strategy ahead of launching new vintage ciders next month.
Uber Technologies will acquire US e-commerce alcohol marketplace Drizly for $1.1bn, which will see the service join the Uber Eats app as well as maintaining a separate Drizly platform.
By Ed Brown, community manager & content creator, YesMore.
This year, marketing options for Dry January were a lot more limited than in previous years. But that didn't stop brands being creative. Ed Brown of YesMore drinks marketing agency takes a look at some of the campaigns.