All news articles for February 2021

Pic:HighballCocktails

What low alcohol RTDs can learn from low alcohol beer

By Kate Johnson, Highball Cocktails

No and low alcohol drinks are ready to revolutionise the RTD market. But while brands may focus on reduced ABV and calorie content, at the end of the day it's the taste which will determine whether they win or lose in the marketplace, writes Highball...

Pic:getty/cabecademarmore

No and low alcohol drinks projected to increase 31% by 2024

By Rachel Arthur

The global no/low alcohol market is projected to continue growing as consumers seek to reduce their alcohol consumption. “What we’re seeing is a moderation trend that’s sweeping across key global markets, and that’s bringing with it increased demand for...

Pic:getty/andriishyp

Europe pledges to make beverage packaging fully circular by 2030

By Rachel Arthur

UNESDA Soft Drinks Europe, a trade organization representing the non-alcoholic beverage sector, has set targets for European beverage packaging to be fully circular by 2030. This will be achieved by using rPET, refillable bottles, and boosting collection...

Science trio creates all-natural brain-boosting beverages

Science trio creates all-natural brain-boosting beverages

By Nikki Hancocks

A molecular biologist, a medical doctor and a nutrition innovation expert have joined intellectual forces to create a cognitive health focused brand which they hope will redefine the caffeine-laden energy drink category.

Tetra Pak's carton packages integrating attributed recycled polymers are now available for food and beverage manufacturers. Pic: Tetra Pak

Tetra Pak introduces certified recycled polymers

By Jim Cornall

Tetra Pak has introduced certified recycled polymers, becoming the first company in the food and beverage packaging industry to be awarded Roundtable on Sustainable Biomaterials (RSB) Advanced Products certification.

Pic:NWNA

Nestlé sells Nestlé Waters North America for $4.3bn

By Rachel Arthur

Nestlé will sell its Nestlé Waters North America business – including brands Pure Life, Poland Spring, Deer Park, Ozarka and delivery service ReadyRefresh – to One Rock Capital Partners and Metropoulos & Co.

Getty Images / Milly777

Meta-analysis finds tart cherry juice effective exercise recovery aid

By Danielle Masterson

Research suggests tart cherry juice enhances recovery and attenuates symptoms of exercise-induced muscle damage (EIMD), likely a result of the potent antioxidant and anti-inflammatory properties of the cherry. Now, a new meta-analysis that documents the...

Coffea Congensis. Pic:CIRAD/E.Couturon

Rediscovering ‘forgotten’ wild coffee species

By Rachel Arthur

The coffee sector can look to ‘forgotten’ wild coffee species to mitigate the global impact of climate change, according to research from CIRAD and the Royal Botanic Gardens in Kew. And coffee giants such as Jacobs Douwe Egberts, Nespresso and Starbucks...

From packaging to co-packers, what do you need to know when starting out as a beverage entrepreneur? Pic:getty/syther5

Six steps for developing your own drinks brand

By Richard Horwell, Brand Relations

Many people have an idea for a new range of drinks. However, starting a beverage company isn’t easy. Richard Horwell from marketing and branding company Brand Relations looks at six areas entrepreneurs need to consider.

The new 100% rPET bottle will debut in Florida, California and some Northeast states in the US this month. Pic:Coca-Cola

Coke launches 100% rPET bottles in the US

By Rachel Arthur

Trademark Coca-Cola will roll out 100% rPET bottles in a 13.2oz size across the US this summer, following the launch of the bottles in select states this month.

Anheuser-Busch eyes up a post-pandemic recovery for the US. Pic:getty/lankin

Anheuser-Busch invests $1bn in US facilities

By Rachel Arthur

Anheuser-Busch will invest more than $1bn in its US facilities across the next two years: targeted at expanding its operations, supporting job creation and retention, and investing in sustainable innovations.

Pic:getty/evgenilahelukhina

Uber to acquire Drizly for $1.1bn

By Rachel Arthur

Uber Technologies will acquire US e-commerce alcohol marketplace Drizly for $1.1bn, which will see the service join the Uber Eats app as well as maintaining a separate Drizly platform.

Pic:getty/oatphawat

The best Dry January campaigns of 2021

By Ed Brown, community manager & content creator, YesMore.

This year, marketing options for Dry January were a lot more limited than in previous years. But that didn't stop brands being creative. Ed Brown of YesMore drinks marketing agency takes a look at some of the campaigns.