Constellation Brands rolls out Funky Buddha hard seltzer
The 4.5% hard seltzer, brewed with cane sugar and agave, will roll out across the new markets from March 1 in a variety pack of four flavors - tropical mango guava, lush key lime cherry, juicy blood orange and crisp pink grapefruit.
The variety pack will be available in Alabama, Georgia, Maryland, North Carolina, South Carolina, Tennessee, Virginia, Washington, D.C., and West Virginia.
The brand also plans to launch a second variety pack of new tropical flavors exclusively in the state of Florida beginning on March 15. The 12-pack will offer four new tropical flavors: exotic passionfruit dragon fruit, smooth pineapple coconut, tangy kiwi tangerine, and bright starfruit.
"Our seltzers have demonstrated enormous success in Florida, and now we are excited to introduce our extraordinary brand to additional markets throughout the Southeastern US," said KC Sentz, co-founder of Funky Buddha Brewery. "With our unique take on flavor and funky personality, we are prepared and ready to become the top regional seltzer throughout the Southeast."
A variety pack of twelve 12 oz. cans retails for $18.99.
Constellation Brands acquired Funky Buddha in 2017, and says the brewery’s hard seltzer has performed ‘extraordinarily well’ in Florida.
Its hard seltzer strategy also includes Corona Hard Seltzer – a 4.5% ABV line launched in 2020 which is now #4 in the category – with new flavors for the brand set to launch soon. It also has a minority investment in PRESS premium alcohol seltzer, announced in January 2020.
