Message on a bottle – Pago fruit juice Carton Sleeve
Entrant: Carton Producer: Mayr-Melnhof Packaging Austria; Brand Owner: Eckes-Granini Austria; Structural Designer: Gerlinde Gruber; Graphic Designer: Martha Ploder & Gerlinde Gruber; Cartonboard Manufacturer: Metsa Board.
The jury said the marketing idea highlighted the Pago “Love life” slogan. 'This easy-to-produce and cost-effective cardboard sleeve is the perfect on-shelf marketing tool as it entices the target group, calls for interaction and increases in-store awareness for the Pago brand. The cardboard heart is intended to be used for making joyful photos to participate in the prize draw to win a trip around the world. The heart can also be used as a gift tag.'
