Entrant: Carton Producer: Duran Dogan Printing and Packaging; Brand Owner: Unilever; Structural Designer: Duran Dogan Printing and Packaging; Graphic Designer: Duran Dogan Printing and Packaging Cartonboard Manufacturer: Metsä Board. The carton was designed to be a replica of a metal box. The main objective was to maintain the look (design-wise and layout-wise) when switching to a more sustainable packaging. The metal effect was replicated by using a metallized substrate onto which a combination of effect gloss and matt varnish was applied. As a result, the new packaging has become more attractive on the shelf, and much more sustainable and functional than the previous version.