Official name of entry: JDE Z1 packaging; Entrant: Carton Producer: STI Group; Brand Owner: JDE- Jacobs Douwe Egberts; Structural Designer: STI Group; Graphic Designer: Design Bridge Group; Cartonboard Manufacturer: Metsä Board
The jury found JDE Z1 packaging was a 'convincing design of impressive beauty': dressed in elegant black with an embossed, gilded logo and a tantalizing glimpse of the pods, the packaging captures the promise of L’Or: true, fast and uncomplicated coffee pleasure with perfect quality. The clever and extremely compact arrangement of the pods allows easy access.
Contrasting UV-varnished color bands are featured on four sides to help shoppers identify the flavor and intensity, both in the store and at home. Special gluing technology enables the distinctively-shaped viewing window to sit close to the edge of the packaging and delivers the desired aesthetics with minimal use of plastic. Designed to work with high-speed pick-and-place technology, the beautiful packaging design is also efficient, supporting a filling speed of almost 9,000 folding boxes per hour with minimal wastage.
Packaging for L’Or coffee capsules sees structure and graphics combining well to create an inviting pack featuring UV varnish, color coded bands and viewing window to aid consumer selection in-store and in-home. A beautiful pack design to tantalise the coffee drinker.