The 100g Wonka chocolate bars are wrapped in a package with an innovative opening and resealing mechanism. This solution guarantees a hermetic seal for product freshness and consumer safety. The seal peels a 360o circumference, creating a “lid” opening that can then be folded over and resealed.
This package is functional and allows the consumer to interact with the product beyond the norm. Printpack’s rotogravure printing process showcased clean and crisp graphics on metalized film providing the best possible shelf appeal. It attracts consumer attention in stores simply by being different from other chocolate bars.