Functional Beverage

EFSA rejects claim linking calcium-fortified juices and tooth demineralisation

EFSA HEALTH CLAIM OPINIONS

EFSA rejects health claims for fruit juice, water

By Shane Starling

The European Food Safety Authority health claims panel has turned in two negative opinions for separate claims that sought to link calcium-fortified fruit juice and tooth demineralisation; and water consumption and dehydration.

UK watchdog raps Coke Vitaminwater ads

UK watchdog raps Coke Vitaminwater ads

By Shane Starling

UK advertising watchdog, the Advertising Standards Authority (ASA), has ruled against Coca-Cola Vitaminwater adverts for the second time in 18 months.

Gefilus going global?

Valio set to take probiotic juice global

By Shane Starling

Finnish dairy and ingredients supplier Valio is planning to expand the reach of its probiotic juice Gefilus as interest in the sector intensifies.

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