Functional Beverage

'The supplements are periodised during the season and then we provide combinations to meet particular needs - eg illness, injury.' ©iStock

Leicester City signs sports supplements deal

By Shane STARLING

Welsh firm Pro Athlete Supplementation (PAS) has signed a deal that makes it the exclusive sports supplements supplier to reigning English Premier League (EPL) champions Leicester City Football Club.

New look and new horizons: NOA Relax & Focus

New look and new horizons: NOA Relax & Focus

By Rachel Arthur

Inspired by the wilderness of the Swedish archipelago, NOA Relax & Focus has now set its sights on 30 markets worldwide. One lesson learned so far was the need for a rebrand: ensuring consumers can immediately identify what the drink is all about. 

The California-based energy drink giant has been locked in an appeals process for its EU trademark since 2013.

'Green Beans M Java Monster' canned

You’ve got fax: Monster mashed in EU trademark battle

By Annie Harrison-Dunn

Monster Energy Company has lost a trademark battle with the European Union Intellectual Property Office (EUIPO) for the wording ‘Green Beans’ following a three year argument over a lost fax.

The profile of the sweetener has been boosted this month with the launch of STATE, a Danish sports drink fronted by Premier League football player Christian Eriksen.

Product strategy expert says palatinose's 'time has come'

By Lynda Searby

As consumer knowledge about blood sugar level management builds, low-glycaemic sweetener Palatinose could be about to enjoy its day in the sun, according to author and marketing guru Julian Mellentin. 

Consumers want to see tangible effects from functional beverages. Pic: iStock

What to watch in functional beverages

By Rachel Arthur

Functional beverages are tapping into consumer interest in health and wellness, but consumers are increasingly discerning and demand drinks deliver on their promises. 

© iStock

Berry drink shows skin benefits

By Shane Starling

A polyphenol-rich red and black currant berry drink has shown significant anti-wrinkle and skin smoothing benefits in a 12-week French study.

The Standing Committee on Plants, Animals, Food and Feed (PAFF) voted to back the Commission’s draft proposals in a meeting on Tuesday.© iStock.com / ratmaner

EU committee vote backs 4 caffeine claims

By Annie Harrison-Dunn

A member state committee has voted to back the European Commission’s decision to authorise four health claims on caffeine and ban a final fifth. 

EU politicians voted today to scrap nutrient profiles. 'We deeply regret the EU Parliament chose to stand by the food industry and let down consumers,' said consumer rights group BEUC. © iStock

European Parliament votes to scrap nutrient profiles

By Niamh Michail

Members of European Parliament (MEPs) voted today to scrap nutrient profiles, a result that leaves consumer rights groups, public health campaigners and some industry players sorely disappointed.

Some of the products high in salt, fat or sugar that claim to be healthy. Photo: FoodWatch

80% of surveyed products don't pass WHO nutrient profile

Survey blasts industry & EU for allowing unhealthy foods to make health claims

By Niamh Michail

What’s the difference between a chocolate bar and an apple? Not much if you go by the misuse of health claims on food in Germany and the Netherlands says campaign group FoodWatch, after evaluating over 600 products making prominent claims to be healthy,...

GoodBelly's probiotic juice drinks  Source: GoodBelly

Growing probiotic market prompts GoodBelly's new products launch

By Douglas Yu

GoodBelly has launched four new product lines, including GoodBelly Protein Shake, GoodBelly Juice Drink, GoodBelly Sparkling Drinks and GoodBelly Ade, as consumers are gravitating more towards the functional beverage category, according to the company.

ECF: “I can’t speak for coffee companies but the claims might be used as general information on product websites rather than on coffee products.

Bean boon? EC prepares for long-awaited caffeine claims

By Shane STARLING

The EC has drafted four endurance and cognition health claims for caffeine indicating a belated entry into EU law books five years after EFSA first approved them – but industry isn’t holding its breath.

Online forum to raise awareness of health risks of consuming energy drinks particularly among young people. © iStock.com / MSPhotographic

Germany asks: When do energy drinks pose a risk?

By Annie Harrison-Dunn

The German Federal Institute for Risk Assessment (BfR) has launched an online forum entitled ‘Energy Drinks: When do they pose a risk?’, which it hopes will raise awareness of the risks of high consumption in conjunction with alcohol and sports. 

Advertisements will also be subject to restrictions such as obligatory health warnings on the dangers of excessive consumption. © iStock.com / dk_photos

Latvia to ban energy drink sales to under 18s

By Annie Harrison-Dunn

Latvia will follow in the footsteps of its Baltic neighbour by banning the sale of energy drinks to under 18s – something the country’s advertising association has called anti-EU.

Strategic shift: 'There was really no reason to talk to the consumer any more because we were not allowed to talk to the consumer any more.'

NutraInterview: Dominique Speleers, Beneo executive board member

Beneo: EFSA forced us to change our strategy

By Shane STARLING

Dominique Speleers is a long-time Beneo man who has seen a lot in his 15 years with the European ingredients giant from back when it was Belgian inulin and chicory player Beneo-Orafti and now as a board member of the more European, more international,...

The WHO expects childhood overweight and obesity prevalence in Africa to reach 12.7% in 2020, up from 8.5% in 2010.

Exclusive interview with FAO’s director for nutrition

The fat after the famine: Obesity the next challenge facing Africa, says FAO boss

By Annie Harrison-Dunn

After years of battling undernutrition, Africa is now facing an emerging threat of obesity and the two must be considered simultaneously, according to the director of nutrition at the UN’s Food and Agriculture Organisation (FAO).  

ADM among those to drop out: 'After assessing the current state of uncertainty in Paris in general, we have decided not to participate in the show this year'. Photo credits: iStock.com / IakovKalinin

UBM says security and comfort of attendees is ‘paramount’; registrations up 6%

32 firms pull out of FiE in wake of Paris attacks

By Annie Harrison-Dunn

Around 32 of 1400 exhibiting companies (3%) have pulled out of the industry event Food Ingredients Europe (FiE) next week in Paris following the city’s fatal attacks, despite efforts from the organiser to up security.

Increasing uptake, not just intake of iron could reduce side effects associated with high iron supplementation, says Probi

Probi files 13.5 health claim: 'Lactobacillus plantarum 299v increases non-heme iron absorption.'

Iron absorption probiotic marks ‘new approach’

By Annie Harrison-Dunn

Swedish company Probi has put its full weight behind a new probiotic product targeting iron absorption with a health claim application and the publication of promising study results.

A man was admitted to hospital because of thirst, sweating and nausea after drinking four cans of the energy drink Burn

The curious case of energy drinks & hypokalemia

By Annie Harrison-Dunn

The medical case study of a man rushed to intensive care with severe potassium deficiency has brought the issue of energy drinks and hypokalemia back into the spotlight.

The future of bottled water: Child hydration, energy water and protein enrichment

Global Bottled Water Congress, Lisbon

What’s next in bottled water? Three areas to watch

By Rachel Arthur

It’s an era of opportunity for bottled water, with consumers wanting a healthy alternative to many other drinks on the market. As the Global Bottled Water Congress takes place in Lisbon this week, Zenith International takes a look at areas to keep an...

UNESDA: “In the past national rules have made it difficult to commercialise a single sports drinks formula across the whole of the EU and this should be guarded against.”

Calls mount to evolve EU sports foods regulations

By Shane STARLING

European food bodies have reiterated calls to better regulate the sports food, drink and supplement category to ease uncertainty and inconsistency across the EU’s 28 member states – and boost innovation.

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