Stella Artois is expanding its cider portfolio in the US with a new wine spritzer alternative, made from a blend of apples and hibiscus flavors. It’s the first nationwide ‘liquid innovation’ from the brand since 2013.
The new, looping script design will be introduced to Stella Artois Cidre’s US market this fall. It’s the first major revamp to the product packaging since its stateside debut in 2013.
AB InBev says its FY2017 performance has been the best of the last three years: with growth of its core global brands, improvements in Brazil, and cost savings from the SABMiller integration.
AB InBev revenue grew by 5% for Q2 2017 driven by continued premiumization of its beer portfolio in international markets outside of the US, the company said.
Anheuser-Busch InBev has released its FY16 results: highlighting a challenging environment in Brazil; growth of its global beer brands; and progress on the integration of SABMiller.
Stella Artois has announced its commitment to a Water.org campaign, which will help provide 3.5 million people with long-term, sustainable access to clean water by 2020.
Anheuser-Busch InBev (AB InBev) says its takeover of SABMiller remains on track to be completed in the second half of 2016, as it releases its full year 2015 results.
AB InBev has this morning confirmed it has approached SABMiller regarding a combination of the two companies, which could create an estimated $275bn mega-brewer.
This week Bud Light’s marketing campaign attracted plenty of criticism, while South Korea considered banning young celebrities from alcohol ads. Meanwhile, Stella Artois’ sponsorships are galloping ahead… read on for more nuggets of news in our Beverage...
Stella Artois Cidre is poised for a US-wide launch after its introduction in 26 states last year, and the AB InBev brand claims white wine drinkers are flocking to the brand.
The head of SAB Miller’s JV in China says the firm should be gunning for a 30%+ beer market share as it seeks to consolidate its position as market leader, but major takeover targets are scarce.
The Advertising Standards Authority (ASA) in the UK has ordered brewer AB InBev not to rebroadcast a radio advert that it said linked alcohol to sexual success, following a public complaint.
InBev UK has recalled three batch codes of Stella Artois cider due to a risk of fermentation that may cause bottles to burst unexpectedlty, according to the Food Standards Agency (FSA), which has issued a product recall notice.
InBev is already beginning to see the benefits of last year's
merger of Belgian brewer Interbrew and Brazil's AmBev, with volume
sales in 2004 growing at more than twice the rate of the global
beer market as a whole. And...
The three pillars of Interbrew's expansion strategy - investing in
strong local brands, growing its core Stella Artois beer and buying
up regional brewers - have given the Belgian firm a strong and
distinctive identity on the...
Australia's CUB group has been awarded a 10-year contract to brew,
distribute and market the premium Belgian beer Stella Artois, one
of the drivers of growth in the increasingly important premium beer
segment.
Dutch brewer Heineken will take responsibility for the marketing
and distribution of its own brands in the UK after its licensing
agreement with Whitbread lapses in 2003.
