The shift from sports nutrition to active nutrition creates unique challenges and opportunities for brands, as they navigate the evolving consumer demands which have increased both risk and reward factors.
A solution to make sure young athletes get the correct nutrition while taking the strain off their already busy parents was sought after a sportsman spotted a glaring gap in the market.
Back in the day the beverage of choice for Tour de France riders famously used to be a bottle of red wine. They may have been on to something, a recent review suggests.
The multi-billion euro sports nutrition sector is changing faster than you can say ‘millennial buy-in’, but is your firm abreast of the game-changing shifts that matter most?
Irish dairy ingredients specialist Glanbia Nutritionals once filled its sights almost exclusively with the sports nutrition sector, but the explosion of interest in protein means the ‘ordinary’ mainstream food industry is a bigger and bigger target.
