Frankfurt, November 28, 2016

Game on: New conference spills sports nutrition beans beyond 2017

- Last updated on GMT

You might want to get a ticket for this one...©iStock/kentoh
You might want to get a ticket for this one...©iStock/kentoh

Related tags: Sports nutrition sector, Nutrition, functional beverage, beverage

The multi-billion euro sports nutrition sector is changing faster than you can say ‘millennial buy-in’, but is your firm abreast of the game-changing shifts that matter most?

A new NutraIngredients and European Specialist Sports Nutrition Alliance (ESSNA) congress held in Frankfurt on November 28 the day before Health Ingredients Europe​ will place your business front and centre of the playing field be it in supplements, herbals, powders, drinks, bars or gels.

“You only have to look at the huge attention the biggest ingredient firms give to sports nutrition, to know the sector is in good health,” ​said NutraIngredients senior editor Shane Starling.

“But it’s a sector that can be challenging to operate in as regulations adapt to blurring niche and mainstream markets, all driven by rapidly evolving scientific research about how certain nutrients affect the body, health and performance.

“In an Olympic year that celebrates sport at a time of heightened cynicism due to a series of doping scandals, the spotlight has never shone brighter on sports nutrition.”

The half day event will feature:

  • the latest nutrients and formulations from caffeine to ketones
  • key markets and demographics
  • branding case studies
  • understanding the EU’s new sports food regulations
  • pro sports insights
  • quality control
  • Brexit implications
  • open floor debate
  • networking frenzy

“We’re thrilled to be working alongside WRBM and Nutraingredients to bring to the industry this conference,” ​said ESSNA chair Dr Adam Carey.

“The programme is designed to be thought-provoking and educational and we very much look forward to gaining some insight from our expert speakers.

sports nutrition future iStock kentoh
ESSNA: “As with any industry, it’s important we meet regularly to exchange experiences and ideas..." ©iStock/Lecic

“As with any industry, it’s important we meet regularly to exchange experiences and ideas, but it’s particularly important for the sports nutrition sector given its unprecedented growth in recent years, and the regulatory changes that have taken place over the past few months.”

NutraIngredients brand director Graham Twyford added: “With the conference taking place in Frankfurt just one day before Hi Europe, and fully endorsed by UBM as part of their Health & Nutrition week, it’s an ideal opportunity for stakeholders in the sports nutrition sector to convene in advance.” 

To see the programme and reserve your seat click here​.

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