There's a limit how much information you can fit on a beverage bottle or can. QR codes are allowing brands to go far beyond the pack by offering a realm of information - and also a lot of fun - online.
As it races to become a mobile marketing ‘pioneer’, Coke has signed a deal that will see QR codes serviced by US firm Scanlife’s platform printed onto all Spanish Coke Classic and Coke Zero cans.
SIG Combibloc says that beverages packaged aseptically in cartons and UHT treated are especially well suited to markets such as China that present long-distance transportation challenges.
An interactive packaging launch by wine brand Schmitt Sohne is just the tip of the iceberg, according to Datamonitor, with an explosion in Quick Response (QR) codes expected to appear over the next couple of years.
Coca-Cola and Ball are launching a new high-tech beverage can to address the latest interactive packaging trend they claim is grabbing the attention of young consumers.
