Trends

Source: Plink!

Plink! The effervescent future of functional beverages

By Elizabeth Crawford

Once associated with refreshment and relaxation, the crack of a can or hiss of gas following the twist of bottle top is becoming a source of anxiety for some consumers who associate it with single-use plastic, broken recycling systems and unwanted litter.

Only 45% of cans are currently recycled in the US - but that's better than glass or plastic, according to the CMI. Pic:getty/kaisphoto

How can the US increase beverage can recycling?

By Rachel Arthur

Less than half of beverage cans in the US are currently recycled: but US can manufacturers want to see 80% recycled by 2040 and 90% by 2050. So how can these goals be reached?

Pic:getty/annabelbreakey

Pernod Ricard creates dedicated American whiskey unit

By Rachel Arthur

Eying up strong growth – and strong growth potential - of its American whiskey portfolio, Pernod Ricard is creating a dedicated business unit called ‘The American Whiskey Collective’ to manage marketing and production of its premium challenger brands.

Pic: getty/mariekepeche

Diageo acquires flavor matching tech company Vivanda

By Rachel Arthur

Diageo has acquired Vivanda, the owner of the technology behind Diageo’s digital ‘What’s Your Whisky’ online platform as well as the ‘Journey of Flavour’ experience at Johnnie Walker Princes Street in Edinburgh.

Stone Brewing will give Sapporo USA increased production capabilities

Sapporo acquires US craft brewer Stone Brewing

By Rachel Arthur

Sapporo USA will acquire California craft brewer Stone Brewing, with the acquisition ‘bringing together the complementary strengths of Japanese artistry and innovation with the American craft brewing tradition in a fusion of cultures’.

Pic: Absolut

Absolut develops fiber-based bottle cap

By Rachel Arthur

The Absolut Company, part of Pernod Ricard, has partnered with Blue Ocean Closures (BOC), a start-up based in Sweden, to develop an innovative natural fiber-based closure cap for its bottle.

Pic:Bacardi

From tequila to botanicals: Bacardi talks summer spirit trends

By Rachel Arthur

What's big in the US spirits scene this summer? Sean Eckhardt, Senior Vice President of US Sales at Bacardi, explains how the company has shaped its portfolio for the summer months - along with his take on the trending tequila, RTD alcohol, and lower...

Polyana and Marcela Tupinamba

Mother and daughter's dream teas pandemic success

By Liza Laws

This is a lockdown success story about a mother and daughter from Brazil who moved to Sussex and wanted to create functional teas that not only did what they said on the tin but tasted good too.

Pic:getty/flashpop

Form AND function: The reasons behind the functional ingredient beverage trend

By Miriam Konz, EVP corporate strategy and innovation, AMC Global

To truly leverage the functional ingredient trend, you’ll need a deep understanding of the 'why' behind consumer choices. Miriam Konz, SVP of corporate strategy and innovation at AMC Global, takes a look at some of the overarching factors.

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