This means that all grape juice used in the production of Martini vermouth and sparkling wines, including Martini Fiero and the new Martini Non-Alcoholic Aperitivo range, is now sourced from wineries certified according to the standard set by Equalitas.
With the sugarcane for Bacardi rum and the 10 botanicals for Bombay Sapphire already 100% sustainable sourced, this news is another major step towards Bacardi achieving its 2025 goal of sourcing 100% of its key ingredients from sustainably certified suppliers.
In 1987, L'Osservatorio Martini – the Martini Observatory – was established in Northern Italy as a center dedicated to promoting sustainable farming methods, first for its wines and, more recently, the botanical ingredients used to craft vermouths and the recent non-alcoholic aperitivo range.
Equalitas tracks three sustainability pillars – environmental, ethical and economical – and takes into consideration everything from a winery’s carbon footprint and water consumption through to fair commercial terms for farmers and good social practices including training and welfare.
Stefano Stefanucci, Director of Equalitas, said: “The scale of what Martini has achieved is a first in the Italian wine industry. Equalitas certification is a rigorous process that doesn’t happen overnight so for Martini to achieve it across 100% of its wineries is extraordinary.”