Soft Drinks & Water

Pic:getty/tbralnina

Trendspotting in beverage flavors

By Rachel Arthur

What will be the top tastes of 2021? Classics like citrus will evolve with more exotic variants; botanicals and florals will offer a premium flourish; and our taste for adventure will bring flavors from the Mediterranean and Asia to the forefront. We...

Pic:getty/azatvaleev

Could warning labels on soda reduce consumption?

By Rachel Arthur

Displaying health warnings on sugar-sweetened drinks could be an effective way of reducing consumption, suggest US researchers, who found a 14.5% decline in consumption among students when warning labels were displayed on drinks in a college cafeteria....

GettyImages-Micha Wolf

Nestlé’s net zero roadmap: ‘We have no time to lose’

By Katy Askew

Swiss food giant Nestlé wants to halve its emissions by 2030 and achieve net zero by 2050. “We have no time to lose,” CEO Mark Schneider told journalists at an event detailing how the company plans to get there.

Lion Dairy & Drinks launched its Dairy Farmers Creamery & Co range in 2018, one of the company’s many dairy brands. Pic: Lion Drinks & Dairy

Bega Cheese confirms Lion Dairy & Drinks acquisition

By Jim Cornall

Bega Cheese Limited said it has entered into a binding share sale and purchase agreement to acquire all of the shares in Lion Dairy & Drinks from Japan’s Kirin Holdings for a net acquisition price of A$534m (US$393m).

Pic:getty/bymandesigns

A future of fizz or going flat? The soft drinks industry post-2020

By Danielle Jackson, Strategic Planner, ZEAL Creative

The soft drinks category has been working through a challenging year. Danielle Jackson, strategic planner at UK brand activation marketing agency ZEAL Creative, asks what lessons the industry can learn and take into 2021.

NERD rebrands and expands as nootropics beverage trend gains steam

NERD rebrands and expands as nootropics beverage trend gains steam

By Mary Ellen Shoup

Following its acquisition by Beverage USA Holdings Inc. (BevUSA) earlier this year, mental acuity beverage company NERD is on track to become a nationally-recognized brand with new retail distribution, an expanded direct-to-consumer business, and refreshed...

Pic:getty/wenjinchen

The best global beverage brands of 2020

By Rachel Arthur

Coca-Cola maintains its position in the top 10 in Interbrand’s Best Global Brands 2020 Report. But what are the other beverage brands making their mark this year?

Juices are an attractive base for personalized beverages, given they already contain real nutritional ingredients. Pic:getty/mizina

Do consumers want personalized beverages?

By Will Cowling, marketing manager, FMCG Gurus

Personalized nutrition is somewhat a revolutionary technology within the beverage industry, offering consumer specific nutrition recommendations in real-time based on their DNA and gene profiling. But are consumers aware of this technology, and would...

Crave pinapple and coconut: a 'natural energy drink with immunity support'

NPD in functional and fortified beverages

By Rachel Arthur

Innovation is in full swing across the functional and fortified beverage category. From natural energy drinks to probiotic seltzers, we take a look at some of the recent launches around the globe.

Pic:gettypremyudatospim

Kombucha’s potential reaches beyond millennials

By Rachel Arthur

While the US is the most developed market for kombucha, the category is growing in Europe with the drink’s natural and functional positioning ready to tap into health and wellness trends. But the evolution of the French, German and UK markets shows the...

Pic:getty/yuliia

Volvic rolls out 100% rPET bottle

By Rachel Arthur

Danone’s natural spring water brand Volvic will be packaged in 100% rPET bottles in Switzerland and Germany by the end of the year; while 100% rPET bottles wil be used across its whole US portfolio from 2021.

TaB's popularity peaked in the 80s, but today Diet Coke & Zero Sugar are the strongest sugar-free brands. Pic: Coca-Cola.

Coca-Cola discontinues TaB diet soda in the US

By Rachel Arthur

TaB – The Coca-Cola Company’s first ever diet soft drink launched in 1963 – will be discontinued in the US as the company continues to streamline its SKUs.

The first bottles will be produced at the blender next year. Pic:innocent

Innocent creates carbon neutral, ‘super-sustainable’ production site

By Rachel Arthur

Juice and smoothie maker innocent is building a $250m carbon neutral production site – dubbed ‘the blender’ – at the Port of Rotterdam in the Netherlands. With the first bottles due to come off the lines in 2021, innocent says the project is a symbol...

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