It has begun with the launch of the KeelClip in Ireland, Northern Ireland and Austria. It will replace plastic packaging with the tech across all its EU markets* plus Switzerland by early 2022.
The initiative will save more than 3,000 metric tonnes of CO2 and 2,000 metric tonnes of plastic each year.
CCHBC has made a €15m ($17.8m) investment in a strategic partnership with Graphic Packaging International, the developers of the KeelClip.
As part of this, CCHBC will install 11 KeelClip machines in seven countries to supply the packaging.
Fellow Coca-Cola bottler Coca-Cola European Partners is also rolling the KeelClip out in its markets.
Meanwhile, AB InBev launched the technology in the UK last month: with Budweiser, Bud Light, Stella Artois and Beck’s now using either KeelClip or fully recyclable wraps.
* Coca-Cola Hellenic Bottling Company covers 28 markets. Its EU markets are Austria, Cyprus, Greece, Italy, Ireland, Croatia, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia, Slovenia, and Romania.