Coca-Cola HBC replaces plastic wrap with paperboard tech

By Rachel Arthur contact

- Last updated on GMT

The paperboard tech is being used by Coca-Cola and AB InBev in Europe. Pic:Coca-Cola HBC
The paperboard tech is being used by Coca-Cola and AB InBev in Europe. Pic:Coca-Cola HBC

Related tags: coca-cola hellenic bottling company, Sustainability, Packaging

Coca-Cola HBC will replace plastic wrap with the paperboard ‘KeelClip’ tech on its can multipacks in European markets.

It has begun with the launch of the KeelClip in Ireland, Northern Ireland and Austria. It will replace plastic packaging with the tech across all its EU markets* plus Switzerland by early 2022.

The initiative will save more than 3,000 metric tonnes of CO2​ and 2,000 metric tonnes of plastic each year.

CCHBC has made a €15m ($17.8m) investment in a strategic partnership with Graphic Packaging International, the developers of the KeelClip.

As part of this, CCHBC will install 11 KeelClip machines in seven countries to supply the packaging.

Fellow Coca-Cola bottler Coca-Cola European Partners is also rolling the KeelClip out in its markets.

Meanwhile, AB InBev launched the technology in the UK last month: with Budweiser, Bud Light, Stella Artois and Beck’s now using either KeelClip or fully recyclable wraps.  

* Coca-Cola Hellenic Bottling Company covers 28 markets. Its EU markets are Austria, Cyprus, Greece, Italy, Ireland, Croatia, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia, Slovenia, and Romania.

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