Markets

IFIC recent surveys show consumers are looking for positive food attributes like whole grains and fiber, and are exploring immune health more than previously.  Pic: Getty Images/Kwangmoozaa

IFIC points to 2022 food trends

By Jim Cornall

The International Food Information Council (IFIC) — drawing on its staff and consumer survey data — has published its forecast of food trends for the upcoming year.

getty | pinkomelet

Brainy beverages: The growing market opportunity

By Nikki Hancocks

The global taste and nutrition company Kerry has revealed a new whitepaper with Europe-wide data detailing the opportunity in functional beverages with cognitive health benefits.

Pic:getty/sezeryadigar

5 top trends in premium coffee innovation

By Rachel Arthur

Consumers have been looking for elevated at-home coffee experiences: with the pandemic pushing forward premium coffee trends at the kitchen table. But what can we expect from the category in the future?

'Shock flavors' create excitement, demand and FOMO... Pic:getty/jasmina81

‘Shock factor’ flavors entice younger generations

By Rachel Arthur

Soft drinks flavors with a ‘shock factor’ – for example unique, unusual, and limited time only flavors – are creating a buzz among a younger generation fuelled by FOMO (fear of missing out).

Pic:getty/wakomegumi

RTD alcohol volume share set to double over next five years

By Rachel Arthur

RTD alcohol volumes have been growing faster than any other major drinks category since 2018, and are expected to significantly outperform the wider beverage alcohol market over the next five years, increasing their market share to 8% by 2025 in the top...

Follow us

Products

View more

Webinars