Markets

Source: Plink!

Plink! The effervescent future of functional beverages

By Elizabeth Crawford

Once associated with refreshment and relaxation, the crack of a can or hiss of gas following the twist of bottle top is becoming a source of anxiety for some consumers who associate it with single-use plastic, broken recycling systems and unwanted litter.

Pic:Bacardi

From tequila to botanicals: Bacardi talks summer spirit trends

By Rachel Arthur

What's big in the US spirits scene this summer? Sean Eckhardt, Senior Vice President of US Sales at Bacardi, explains how the company has shaped its portfolio for the summer months - along with his take on the trending tequila, RTD alcohol, and lower...

Pic:getty/ljubaphoto

US and Scottish associations toast end of retaliatory whisky tariffs

By Rachel Arthur

The Distilled Spirits Council of the US (DISCUS) and the Scotch Whisky Association (SWA) say they are ready to help ‘reset and strengthen’ the trans-Atlantic trade relationship following the end of retaliatory tariffs on American Whiskey and Scotch Whisky....

Pic:getty/courtneyk

Where do sports drinks stand in a growing functional beverage market?

By Rachel Arthur

The increased demand for functional food and drink is anticipated to boost sports drinks sales – and yet, at the same time, growing functional claims across neighboring categories is likely to stiffen competition. How should sports drinks navigate this...