Mangrove Global: Curator of World Whisky
Mangrove Global has welcomed experienced spirits ambassador Stefanie Holt as Curator of Mangrove World Whisky.
Holt brings a host of experience in brand advocacy to the team where she will drive the strategy for whisky brands across education, marketing, and sales to the on and off trade.
Mangrove’s world whisky portfolio features a range of international spirits, including Stauning from Denmark, Abasolo from Mexico, Uncle Nearest from the USA, and Yamazakura from Japan.
“My job is to take new and existing whisky drinkers on a journey through our extensive portfolio,” said Holt. “The audience for world whisky is so much more diverse than that of your standard scotch. They’re explorers. Younger, more open-minded, and there’s more women too!”
In recent years, Holt has acted as a mentor for the OurWhisky Foundation, a not-for-profit organisation that encourages more women working in the spirits industry and supports their roles.
The flavor of whisky is influenced by how and where it is produced - which is part of the reason why world whisky is becoming increasingly of interest to whisky fans across the UK.
“World whisky producers aren’t as hampered by tradition in the same way that scotch is,” continued Holt. “And so, there’s heaps of creativity being poured into these spirits. Whether it’s floor-malting rye, tropical aging, using heritage grains or being the first whisky distillery in a country/region – the variety of flavor profiles is extraordinary.”