Molson Coors: 5 ways it plans to accelerate growth
Molson Coors says it has achieved the aims of its 2019 Revitalization Plan: now it wants to refine that strategy to accelerate growth.
The refined strategy balances nurturing core beer brands – such as Coors Light, Miller Lite and Coors Banquet – against exploring new ‘beyond beer’ areas for the company such as energy drinks, craft spirits and hard seltzers.
From digital transformation to ‘aggressive premiumization’, here’s how the company is going accelerate growth.
