Absolut Vodka & Sprite RTD cocktail to launch in 2024
The Coca-Cola Company and Pernod Ricard are teaming up to launch Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail in 2024.
Absolut & Sprite will be made with Pernod Ricard’s premium vodka Absolut and Coca-Cola's lemon-lime soft drink Sprite. The pre-mixed cocktail will be available in versions with Sprite and Sprite Zero Sugar, with the initial launch planned for select European countries in early 2024, including the UK, the Netherlands, Spain and Germany.
The global benchmark for alcohol beverage volume (ABV) is 5% but will vary depending on the market.
The partnership is the latest in a chain of alcohol tie-ups for Coca-Cola as it hopes to make the most of the popularity of RTD alcohol: including Jack and Coke (with Brown Forman); Topo Chico Hard Seltzer (with Molson Coors) and Fresca Mixed (with Constellation Brands).
